Story Highlight allows your stories of only 24 hours to stay alive for as long as you want just by highlighting them, plus it is an excellent tool in the world of marketing and if you want to make your brand known.
What are Instagram Story Highlights?
Story Highlight is a feature that allows you to save your stories permanently and these story highlights have an important place on the profile. You can save the Highlights after you post a story, you will find a kind of folders, which is just below your biography and your profile picture.
Featured Stories or Highlight help you get closer to your followers, you can share a special moment, so you make your profile more attractive. As well as making your brand known if it is an online business, the truth is that it is recommended that you spend time planning it.
What should we take into account before adding content to Story Highlight?
It is important that you take into account that Story Highlights are an excellent way to make yourself known. It is a very useful option provided by Instagram for self-promotion, and a very effective way to promote your brands and products. This section can help you get your brand noticed. And it’s the easiest and fastest way for everyone to see your offer.
Another thing you can do is add a link to your website and you can drive traffic from Instagram users to your website. Remember to keep your story highlights up to date, add content at the best time, and regularly update the things that matter most to your brand.
Be careful when choosing what you are going to highlight, choose moments and make sure that the messages represent who you really are and in the case of your brand, what you really want to project. It is important that you know that to add content to your story, it must remain 24 hours, where it will be seen by everyone. But let’s see how we pass this rule.
What is the procedure to create a Story Highlight?
Like WhatsApp statuses, Instagram stories have a duration of 24 hours from the time they are published, where they will be viewed by users or people who follow you, at the end of that time you can store them in the highlights. There is a very interesting way to create a Story Highlight without publishing it. Let’s see how the process is:
Without adding them to history
By changing the profile to private, you change your privacy settings. This allows only your followers to see the stories and other posts you want to share. Then block everyone from seeing the story, in story controls you will get the “0 People” option. And select one by one the followers. Once the time has passed you can add the story to highlights and now you just have to unlock the followers and they will see your story.
How can I change the coverage of my stories highlights on Instagram?
Something interesting you can do is change the coverage of the highlights on Instagram. You can change the cover of the Story Highlights and also add photos to the highlights, you can skip the step of being seen for 24 hours. Sure, it’s only with existing stories and gallery photos. Go to Edit Highlight, then Edit Cover and select the image.
Apps to create custom coverage
As stories have more users on Instagram every day, it is important that your story is interesting so it will always attract attention, to achieve this we present applications that will help create personalized coverage for featured stories.
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Canva is one of the applications that are also available for Windows, it is easy to use. For Instagram stories you will find a variety of templates that you can use to give aesthetics and personality to your brand or business, it contains graphics or icons that you can add to your template
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Inshot, with this application you will be able to add videos in the correct format in the stories, you will be able to edit the photos and videos, adjust them to the correct format, adding a background is really useful.
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A Design kit, with it you can add fun elements to the stories, giving them life and touches of your personality. It contains a way to even add texture to photos.