Coffee is an important drink throughout the world, that is why many people have the goal of opening their own cafeteria, if you have that goal, you will surely wonder what marketing strategies I can put into practice so that the largest number of customers visit me. ; This post will tell you how to make a marketing strategy for coffee shops with a plan of creative ideas that will help you capture the attention of many people.
marketing strategies for coffee shops
Seasonal marketing: When a holiday is approaching such as Women’s Day, Father’s Day, Mother’s Day, Valentine’s Day, Coffee Day, or the summer and winter seasons, these are dates that can be used to launch promotions and special discounts on the menu. but you must take into account what group of people visit your cafeteria to select the appropriate celebrations.
Vary the menu: Offering the same menu all year round tends to bore customers who are always looking for something new and delicious, plus people want a variety of products, but don’t have an endless list of drinks and dishes either. Evaluate the dishes frequently, keep the best sellers on your menu, but those that are not very successful, change them for another type of coffee, dessert or drink.
Promotions: All of us like a good offer, which is why promotions are carried out frequently; for example 2×1, with the purchase of a breakfast you get a free coffee, with the purchase of 5 coffees you get one free, 20% discount on a special date in a dessert or drink, if they launch a new drink or food, make a promotion for encourage people to try it. Remember to mention these promotions on your website and social networks.
Place banners: In strategic places near your premises place banners (business buildings, parks and transport stops) with your business logo and location, do not forget to add some attractive promotion. If you have business buildings nearby, send business cards and brochures with your menu and promotions.
Use the delivery service: Many offices look for cafeterias that bring bread, cookies, desserts and any type of coffee to their offices; If you have this service, you will be able to attract those clients who do not have time to go out to the cafeteria to eat and drink something delicious.
Marketing strategies using technology
Create a web page: The majority of the population has access to the internet and many people access it in search of restaurants, bars, shops and cafes, for that reason create a colorful and attractive website that allows you to publicize your business. However, when you design your website, do not use colors that overshadow the photos and the letters do not stand out.
It is important that you do not add many words, rather upload photos that do not weigh too much of your menu, add your location, contact information, menu with updated prices and you can add a section where customers give their opinion regarding the experience they lived in your business. Frequently update your content.
Social networks: Many people go to social networks in search of products and services, so it is important that you promote your business on social networks such as Facebook, Twitter and Instagram, which have a large number of users. In these networks you must share the data of the cafeteria, menu, promotions and carry out contests.
Do not forget to upload photos and short videos of your menu and the staff preparing those delicious dishes and drinks, you can even upload photos of the place, but it must be neat and clean; photos sell more than a thousand words. Stay active on your social networks.
Offer free Wi-Fi: Cell phones are an essential part of every person, that’s why many customers look for cafes with free Wi-Fi to stay connected to their cell phones while drinking a good cup of coffee or having breakfast.
After reading this post with a cup of coffee in hand, now you must get down to work and demonstrate creativity not only in the store, website, social networks, but also in the taste and presentation of your dishes and drinks, since this will make you stand out from the competition and help you hook a large number of customers.