Fiat presents the new Fiat 500 La Prima by Bocelli, the result of its collaboration with the tenor Andrea Bocelli and his son Matteo Bocelli, an international rising star. This urban electric car stands out for being the only one in the world equipped with JBL’s ‘Virtual Venues’ technology, from the company Harman Automotive.
Exclusive JBL Premium System
With the launch of this Fiat 500, music and sound lovers can now enjoy JBL’s sophisticated ‘Virtual Venues’ technology and an immersive audio experience driving an Italian mobility icon. Maestro Andrea Bocelli has chosen four ideal spaces in which he has worked to create personalized virtual stages, JBL’s ‘Virtual Venues’ and they are the following:
‘My Music Room’ transforms the car into a small, cozy and comfortable stage with colorful and warm sound. ‘My Recording Studio’ recreates the acoustics of Bocelli’s studio, an intimate space. ‘G. Verdi Opera House’ brings listeners to the front row of a concert hall like Pisa’s Giuseppe Verdi opera house (where Bocelli made his debut). And ‘My Open-air Arena’ that reproduces the characteristic sensations and atmospheres of a live performance on an open-air stage (Bocelli has been inspired by the ‘Teatro del Silenzio’ that he has on top of a hill in Tuscany ).
These four settings to listen to the audio in the new Fiat 500 La Prima by Bocelli are completed with the functions of the JBL premium audio system such as the ‘Intelligent Speed Control Volume’ with which the Perceived music playback level and low-frequency balance at any vehicle speed. To achieve this, an advanced algorithm is used.
The JBL Premium Audi Mastered by Bocelli system also includes variable equalizers to ensure a smoother audio experience regardless of outside sound and roof position.
Prices Fiat 500e La Prima by Bocelli
This special edition of the Fiat 500 La Prima by Bocelli is already on sale in Spain at a price starting at 35,950 euros. This electric city car offers an approved autonomy of 320 kilometres. It is only available with black bodywork for both the sedan and the convertible version.
- Fiat 500e La Prima by Bocelli 87 kW (118 hp): €35,959
- Fiat 500e 3+1 La Prima by Bocelli 87 kW (118 hp): €37,350
- Fiat 500e Cabrio La Prima by Bocelli 87 kW (118 hp): €38,350
Premiere of the song ‘Tempo’ by Mateo Bocelli
For the commercial launch of this model, Fiat has held the ‘Setting a new Tempo’ event at the Alpemare Beach Club in Tuscany, where Matteo Bocelli performed his new single ‘Tempo’, the soundtrack of the model’s new sport. The guests were also able to enjoy the joint performance of father and son.
A documentary was also previewed in which Andrea Bocelli and Olivier Francois, CEO of Fiat and Stellantis Global CMO, tell how the refined audio system has been developed and the ad dedicated to the car.
“We don’t just design a car. We design an experience, a beautiful Italian experience. After all, there is one essential aspect that stands out when driving an electric car: silence. The beauty, the relaxing beauty of a quiet cabin, the best space to turn this perfect tranquility into perfect sound, designed for electric cars. You will feel as if you were in the “golden seat” of the best opera. In short, we have not brought a car into the world of Bocelli, we have brought the world of Bocelli into our icon”, said Olivier Francois, CEO of Fiat.
Fiat links Matteo Bocelli’s new single ‘Tempo’ with the brand’s new ‘tempo’ in its electrification strategy. Fiat currently has its entire range electrified. The last to arrive are the eco-labeled mild hybrid versions of the Fiat 500X and Type Hybrid. By 2024 every new Fiat in Europe will be fully electric and from 2027 it will no longer have combustion engines.