This Volkswagen ad continues the story from 12 years ago.
The best Volkswagen ad this year, which will touch your heart (a little)… Car advertising, and especially that which has to do with commercials, has radically changed and the ads we saw on television years ago They have little to do with what we see today. Despite this, what they do continue to achieve is “touching a chord with us”, like this Volkswagen ad that continues the story of 12 years ago.
If you don’t remember, in 2010 Volkswagen launched an advertisement in which we could see an old woman selling her Volkswagen Golf Mk3 to a teenager. It was a very funny video, because while the father inspected the car and signaled to his son that the car was perfect, the old woman recalled feats behind the wheel, recalling different moments in which she had pushed her Golf to the limit.
After that, the story advances to 2022, the year in which the old woman feels bad after selling her Golf, and cannot contain herself after seeing a Volkswagen ID.4 GTX with the same color combination in a dealer window. She enters the dealership, she gets on the ID.4 and the salesperson offers her to take a ride. The old lady drives just like she drove her Golf.
With the claim “Bring back the energy” they close this spot that we loved, managing to convey the message quite successfully. You will be able to drive and enjoy an electric car as much as with your previous Volkswagens.