What are some strategic advertising ideas to boost a shopping mall?

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What are some strategic advertising ideas to boost a shopping mall?

Implementing a marketing plan in a shopping center allows you to increase visits and sales in stores; Thinking about the importance of planning a good marketing strategy, we will tell you what are some strategic advertising ideas to promote a shopping center?

Steps to consider before developing an advertising strategy:

  • Before starting a marketing plan, it is important to analyze the situation of the shopping center; that is, how were the sales and the influx of people the previous year, how is the structure and what is the budget for such advertising.
  • It will also help you to carry out a SWOT analysis (also known as SWOT) to see what the weaknesses and strengths of the shopping center are compared to its competition. It is important to analyze the competition to create an advertising strategy that is different from other shopping centers.
  • Establish the objectives you want to achieve with said marketing plan; For example, do you want to increase the influx of people? What type of public do you want to attract? Or do you want to increase the number of merchants? Being clear about what you want to achieve with your advertising strategy will help you focus your plan on that type of user.

  • Create a calendar where you set the times or dates of the year where advertising will be more intense; for example, black friday, christmas, mother’s day, father’s day, child’s day, world women’s day, among others.

Strategic advertising ideas to promote a shopping center:

Web page:

You can hire a professional to help you create a modern, eye-catching and original web page that captures the attention of users when they search the internet for information about the shopping center. A quality web page contains professional photos of the facilities, staff and visitors, as well as contact information, location and the stores that can be found in the mall.

shopping center manager organizing advertising strategy

It is also important to note whether the shopping center has lifts and escalators (this is useful for those users who use wheelchairs or use baby strollers); parking area for people with disabilities, movie theaters, food places, banks and places of entertainment for the family. Do not forget to add the discounts and promotions that users can enjoy monthly in stores.

Social networks:

Advertising on social networks is currently the most effective tool, because you can reach a greater number of users quickly. To advertise for the mall, use social networks such as Twitter, Instagram and Facebook, which have a large number of users and offer functions that help capture the attention of users.

In these networks you can upload information that contains the web page of the shopping center; You should also highlight any upcoming events, contests, discounts or offers that the stores have. Do not forget to mount photos and videos, because they are two effective tools to reach users; Another function that you should not stop using on networks like Instagram and Facebook is to upload stories frequently.

Promotions:

The words raffle, contest, offer, discount and promotions have never stopped going out of style, because we all like to enjoy good prices every year. Post on your website and social networks the offers that users can enjoy in the different stores of the shopping center; it also uses social networks to frequently hold contests where users can participate.

women's clothing store inside a mall

Virtual tours:

The use of virtual reality and augmented reality is currently in fashion; If your budget allows it, create virtual tours where users can see what the shopping center offers. Use this tour to show the most fun areas, the most popular stores, cinemas and food places, if the mall has areas for people to sit and talk, show that on the tour.

Make events:

If the space allows it, it holds events several times a year, such as concerts, exhibitions, fashion contests, new product launches, gastronomic events; These events must be promoted with a poster inside the shopping center, on social networks and on the website. Organizing different events within the shopping center aims to attract many users who are encouraged to buy something in the stores.

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