First of all, a commercial strategy is defined as the path that allows positioning the services offered by a company to the market in a profitable way. In the business plan of most companies, a business strategy is reflected. Since, thanks to these strategies, the time in which a product is to be purchased can be prolonged. So, in addition to increasing the profits of the company, it does so by thinking in a longer way.
Some of the steps that must be followed when making a commercial strategy are to define the objective of the company, with the commercial strategy, from the public to the aspects of the service or product, analyze the phases of the strategy at the moment to do it, in order to have a reference of those who work or not in the company in the future.
Types of trading strategies
By this he refers to the different aspects that a company must take into account, because a product itself is not the only thing that has to be focused on. You should also give importance to other aspects of this, such as price, distribution and communication. Which will enhance the existing strategy.
- Having a distribution strategy, with this planning, we aspire to supply the objective clientele, we have to offer it in a comfortable and accessible way.
- Communication process, in this, the tastes of the consumer have to be analyzed, to reduce the spectrum of possible buyers, having a defined clientele, to which we will show our ideal products for them.
- Since we have ready how we are going to distribute and communicate the product, we have to take into account an important factor, which is the cost of the product, taking into account the market to which it is directed, and what the product being promoted is worth.
Business strategies in international trade
Currently with globalization, having so many options in our power through a screen, the public tends to quickly change their way of thinking, making it difficult to convince them to buy a service from the company. Being this market so exploited, we must be intelligent when it comes to our strategies in foreign trade. Some aspects that we must take into account to have a good commercial strategy are:
Focus on the product
It seems obvious, but some companies decide to launch their products abroad, as if they were talking about a change of city in the same country, doing it without thinking about the needs of where they trade. This strategy is applied by multinational companies that seek to give their products more personality in other countries. This can be done by a product already available in the product line.
customs limitations
It is very important, when making our international marketing strategy, to study the customs policies of the country, this helps to have a better perception of what challenges this new market presents us. Since each legislation requires different requirements to market in its territory, in addition to putting various restrictions.
Analyze competition in the international market
Our consumers will find a wide range of products before reaching ours, for which the strengths and weaknesses must be defined, with which the company’s products will be differentiated from others. We can do this by observing which products are similar to those being exported.
Plan who will be our customers
Priority must be given to our clients, since with their needs the company will find its market. However, these objectives cannot be achieved from an office, so it is possible to sell directly to the client, by contacting distribution agents who reach the clientele, or apply both ways.
We hope that this article has been helpful to you, each of these strategies requires a more in-depth study, with which success can be guaranteed when it comes to international marketing.