We currently live in a world of constant changes and events that generate news. And by having the largest network of information, referring to the internet, confusion can be created in differentiating between a newsletter and a press release. If you are or are studying social communication, this topic will be very useful for you.
newsletter
In English it is better known as “Newsletter”. It is a publication that is distributed frequently and publicizes a main topic. Such periodic disclosure may be executed by a club, community or association. The newsletter has broadened its horizons by making inroads on the internet. And they have found an excellent resource to spread information such as: Email marketing.
In order for you to enjoy the newsletters, you have to be a subscriber. You enter your email and name, on a website of a company that provides this free service, although there are cases that are paid. From this concept, you can already notice a remarkable difference. And we will show you by points.
- The main characteristic of the newsletter is its Periodicity. It is published regularly. This will depend on the activities carried out by the entity that distributes it, as well as the interest it has in keeping its subscribers informed. It can be issued daily, weekly or monthly, bi-monthly or semi-annually.
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Attractive structure. It has to be eye-catching and this requires your design to spark interest, using images and colors to grab the subscriber’s attention. To meet this goal we have programs that can help us.
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His language is usually simple, but striking. With a wording that highlights simplicity and creates a bond of trust between the entity and the receiving public.
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Extension. This point will depend on the type of information. Usually it is usually 1 or 2 pages. It is good that you remember the importance of being brief.
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The receiving person. The target audience is subscribers. In fact, it is a great advantage, because it has the attention of people who voluntarily gave their personal data for the information that they will provide. And this modality has increased by electronic means, since they have a mobile subscription platform.
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Corporate. It should be noted that those who issue it become organizations or brands that have the support of affiliates.
Purpose
Its very title expresses it well. It serves to inform an interested public. And this medium becomes an excellent marketing and advertising tool. Next, we will tell you what a press release entails. So we can easily determine their differences.
Press release or press release
It is a written communication, addressed to the audience of the media, whether they are radio, Internet sites or television. Its purpose is to make clear the position or point of view of the company on a given matter. Therefore, it will reflect the vision and values of the company. We will indicate the general characteristics:
- In general, it is related to its environment or external fact of the company.
- He tends to express himself in journalistic language.
- Your audience is the media. Since they become a means of disseminating the news.
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It is not done periodically. Only when the circumstances warrant it, such as defending yourself against an accusation, dispelling doubts about a matter that involves your reputation or company brand, or to organize an event.
Differences between newsletter and press release
In summary, one of the main features that differentiates them is the public to whom they are directed. The time lapse. Your wording. Its content, because the newsletter usually informs the internal aspects of the company, while the press release informs its external factors.
Being clear about this knowledge, such as the concept and its purpose, will help us not to mix these terms that can create confusion. We hope it has been a great contribution to your studies. And you can leave us your comments.