If you are not in the world of marketing, you may find it confusing to distinguish the difference between public relations and advertising strategy plans. But today you will solve all the doubts about this topic.
All companies and institutions handle both public relations and advertising. Both are closely related to the use of social networks and other means of communication; but each one seeks a different objective.
What are public relations strategy plans?
We can define public relations as a set of actions, which defines an organization, company or institution with the aim of always maintaining a positive image in the public opinion in general; that is, it seeks to build a positive reputation in the world.
The good image of a company or institution is always the basis for generating trust in all people both inside and outside its facilities. This makes the business prosper as people will be willing to try your products or services.
The economy is based on trust, if people distrust or have a bad image of a product, service or institution. You will reject any message or advertising proposal you receive about a product or service.
Public relations strategy plans use different means of communication, such as social networks, blog articles, press forums, social events, among others; because its objective is to transmit the different activities of the company.
An example of these activities can be a charity event, which seeks the attention and coverage of the main mass media; with the intention that the good image that this event transmits reaches as many people as possible.
What is advertising and what is it for?
Advertising is a type of communication of a commercial nature, whose purpose is to convince the masses to buy a product or hire a service offered by the company that sponsors it. As it is logical to think, the purpose of advertising is to increase the sales of a company.
There are numerous ways by which an advertising message is transmitted. Due to its immediacy, many businesses are inclined to advertise on social networks; without leaving aside the more traditional means of communication such as TV, radio, magazines, newspapers, posters, billboards and other printed publications.
The type of message and the way in which it is disclosed to the public is previously studied by the company; since it defines their marketing strategies. The same happens with public relations, but with the purpose of creating public acceptance and fidelity towards the company; hence the importance of developing a marketing strategy plan.
What is the difference between public relations and advertising strategy plans?
The main difference between public relations and advertising strategies is that the former is managed internally by the company, using the information it considers relevant to transmit and maintain its good image.
In the case of public relations, means that are within the reach of the company are usually used; without having to pay additional money for its use. Such as social networks, press conferences, interviews with reporters, etc.
Advertising on the other hand, has various advertising spaces that must be paid to an advertising agency. And its purpose is focused on increasing the sale of the company’s product or service. Although it is currently possible to advertise on Instagram for free, or advertise on Facebook for free.
With this, we already have a clear difference between public relations and advertising. Now you will be able to define a suitable strategy plan for each of these areas; maintaining the prestige of your company, and selling your products or services.