The new Prisa TV may be a little stopped because it is necessary for different doubts to be resolved and also because the advice of this company needs to give the channel the green light. However, different information is already appearing about Grupo Prisa’s commitment to its DTT dial: more humor to rejuvenate the target.
Although there are certain doubts, it is most likely that the next channel ‘La Séptima’, or whatever it is expected to be called, will be launched on Digital Terrestrial Television next 2025. A dial that will debut a decade after the sale of Cuatro . So there is no doubt that this is an important project.
What direction will the Prisa channel take?
Although there are different unknowns about this next DTT channel, from whether it will finally be launched or even the name it will have, now we are beginning to talk about the central axis of the programming of the next Grupo Prisa channel. As published by the Merca2 media, different sources, who are close to this project, can assure that it will have different spaces, such as daily current events. Of course, with an approach that is more attractive and modern, with a different touch from what is seen today in other traditional DTT formats.
The idea is to look for a younger audience, between 25 and 44 years old. To this end, humor may be one of the most notable aspects of this new channel. However, there are doubts about the business model and financing, while the approach, as we said, is clear: mix humor and entertainment with a modern look.
For example, it is possible that this dial will broadcast different video podcasts from Cadena Ser such as satirical news, ‘Hora twentypico’, which is presented by Héctor de Miguel from Monday to Thursday, or even the ‘Sastre&Maldonado’ format, which is made up of the duo José Luis Sastre and Miguel Maldonado. So Prisa’s bet may be quite focused on humor. In this way, you will be able to take advantage of the different streaming digital content that you already have in your current catalog.
On the other hand, this new Digital Terrestrial Television channel could also draw on the content of Prisa Video, which has different titles such as the documentary from this year, ‘Four Days of March’, which was broadcast on ETB.
Who will be in charge
Although there is nothing official, everything indicates that José Miguel Contreras will be in charge of directing this new channel for DTT. Basically, because he recently resigned from his position in the management of LaCoproductora, that is, the production company that is in charge of different projects for RTVE or Mediaset España, which was founded in 2018 by Contreras himself and sold to Prisa in 2022. There is Keep in mind that this production company is behind options like ‘That’s My Jam! Spain’ or ‘My Roots’. Therefore, he could occupy the position of General Director of Contents of this audiovisual division of the group.
