Although it seems like yesterday, Chrome, the search giant’s browser, has just turned 15 and is celebrating it in style, not only adding new features but also ending a very annoying problem for users: cookies.
Unlike other browsers, Chrome has had it quite easy since it hit the market to become the most used browser in the world, since it is installed on 3 out of every 4 computers. And we say that it has been easy because when it arrived on the market it was Internet Explorer that dominated web browsing with an iron fist, a browser that has always left much to be desired, so it was a matter of time before the first one to arrive and offer something different, the cat will take to the water.
Goodbye cookies
To celebrate the 15th anniversary of this browser, after two years of testing, Google has finally launched Privacy Sanbox. Privacy Sandbox is the search giant’s solution to cookies, cookies that, in recent years, especially in the European Union, have become a nuisance when visiting any web page since they force us to click on the corresponding banner where we are informed of what data is collected about us.
This new function is responsible for creating a list of topics based on the web pages that users visit, in order to effectively focus your advertising platform. Unlike cookies, Privacy Sandbox does not collect information about specific articles in which we may be interested based on a search and that take advantage of the websites we visit to show personalized advertising based on the searches we have with the browser.
The list of themes is generated automatically and we can modify the themes that are displayed within the Chrome configuration options within the Privacy and security section – Privacy in advertising.
This new feature is the first step in blocking cookies, as Chrome will continue to allow cookies for the time being, something neither Apple’s Safari nor Firefox do.
New Chrome Features
In addition to Privacy Sandbox, Chrome’s 15th anniversary as a browser comes packed with new features. One of the most striking and to which we can get a lot of use is found in the side navigation bar to carry out personalized searches within a web page showing the results on it. We can also search the Internet for content related to the page we have open.
Another interesting new function is the function that allows you to personalize the user experience, allowing you to change the design by applying different personalized terms or allowing the user to use the range of colors they want. This feature is available from the browser’s home page through the Customize Chrome button.
Extensions are one of the main attractions of Google Chrome. To celebrate its browser turning 15, Google has taken advantage of this event to completely remodel the Chrome Web Store, the Google Chrome extension store, a design that had been anchored in the past. The design it now shows is very similar to what we can see in the Play Store for mobile devices, with rounded buttons, new categories and personalized recommendations, among others.
