There are different jobs and jobs that have spread in many countries around the world over the last few years. A clear example of all this is found in the so-called Community Manager that most companies look for.
Surely this is a term that you have heard on many occasions and you know very well that it is related to the world of the Internet and social networks. To give you a better idea, when we refer to a Community Manager, we are actually talking about a person who, for example, acts as the online voice of a certain brand.
At this point, it is important to keep in mind that they are not only responsible for managing the firm’s social networks, but also building and maintaining relationships with the community and clients. Several concepts come into play here that a Community Manager should master. For example, not only what is said about said brand is relevant, but also how it is told and knowing how to target the most appropriate audience.
Among its many functions we can highlight the creation of content that connects online with users, the moderation of all this interaction, the management of responses from customers, and of course the promotion of the product. As you can imagine, here we also find a series of software solutions that will be of enormous help to us to work in a position as Community Manager in any company. Let’s look at some of the most useful software solutions in this regard.
The best programs to be a Community Manager
It must be taken into account that this type of software in particular has evolved a lot in recent years to adapt to current times. And the demands of these specific jobs are increasingly greater and require more effort from people.
Hootsuite. First of all, we will talk to you about a solution especially suitable for managing social networks. This is one of the most important tasks of any self-respecting Community Manager. In addition, it has significant tools for managing and programming content on these social platforms. You can learn about the software from this link.
Canva. Here we find an application especially suitable for creating graphic content. Aside from the content and messages used by these workers, graphic additions in the form of photos are extremely important. Having knowledge about image editing is essential and Canva is one of the best solutions, everything from here.
Buffer. Interaction with followers on social networks is a fundamental element for this type of jobs. Being able to conveniently manage and schedule the content that we are going to share is key, for which this program will be of enormous help. You have the possibility to test the application from here.
Google Analytics. This is an excellent tool that provides us with the search client whose main objective is the analysis of web traffic. In this way, the Community Manager has the possibility of measuring the success of their online publications.
Facebook Creator Studio. One of the main social networks is Facebook, so it provides us with an official tool for content management, everything from this link. Here we can carry out all kinds of tasks on the platform to gain followers and promote products.
SproutSocial. This is a powerful comprehensive tool for managing different social platforms that allows us to analyze and monitor these online services. It will become an essential element for any Community Manager and you can try it from this link.
