Didi Chuxing Technology Co. is a company of Chinese origin that was born in 2012 in Beijing. If you don’t know what it is and how to download DiDi App, we anticipate that it is a service of private car transport and taxis for rent, through a smartphone. One of the characteristics of DIDI is that it accepts payment in cash; but what happens when you can’t pay DIDI in cash?
DIDI is used in a large number of countries and cities around the world, such as in China, Japan, Australia, United States and in Latin America; generating a considerable number of driving partners, as well as users, who use this car service on a daily basis.
doWhat has been your strategy to enter the different markets in Latin America?
The DIDI company has become the most important transport for the Latin countries where it has entered; since, as in the case of Brazil and Mexico, its population is very extensive and the taxi drivers could not cope with the needs Of transport.
In addition, not only does it offer taxi and shared ride services, but they have also generated thousands of jobs and comfort for millions of passengers.
On the other hand, they know that success lies not only in having a quality product, but also in making a study of the market, its customs, listen to the opinions and needs of drivers, and take into account the regulations of each country and city where they offer their services.
In this way, they improve the applications with the support of artificial intelligence and even with the support of other applications, to adapt to said needs; As an example, we can mention the ease of linking DiDi with Google Maps or Waze navigation maps.
In addition it has a good security plan for users; among them facial scanning of the driver, danger alarm or diversion of the same, as well as a service of attention 24 hours a day, 7 days a week, among others.
What are the transport services offered by DIDI?
There are several services, among them we have:
- DiDi Express: fast and affordable response service.
- DiDi Select: offers cheap travel.
- DiDi Express Carpool: discount because you share it with others who go the same way.
- DiDi Premier: high-end, comfortable and quality vehicles, personalized attention.
- DiDi Taxi: urban transport with internet technology for greater efficiency.
- DiDi Bus: is an ally for other multiple transport services.
- DiDi Enterprise Solutions: Transport companies can open an account and pay travel fees in advance for their employees to use this service in their future business.
- DiDi Designated Driving: for vehicle owners who need a driver for different reasons.
- DiDi Luxe: for passengers of 5-star hotels, equipped with food, drinks, Wi-Fi, music, aromatherapy and green plants.
- DiDi Bike: bike sharing service that is safe, comfortable and easy to drive.
What is the reason why you cannot pay in DIDI with cash?
This happens in cities that have had certain local regulations; For example, in Mexico City the Regulation of the Mobility Law was changed and it was announced in article 59 that service drivers with an application cannot receive payments in cash or non-bank cards.
Since 2018, they have been fighting to change this measure, since 60% or more of the population do not have a bank account; so payment in cash is necessary for your transfer.
But by mid-2019, a Federal Court permanently suspended the previous measure for being unconstitutional; giving the green light to cash payment; today it is performed in some cities of Mexico, such as Puebla, among others.
We must note that most countries do accept cash payment, but the user must know how to activate the cash payment in DiDi; the option is available in countries such as China, Australia, Colombia or Chile.
The Chinese company aims bring this advanced technology to Latin America; since this has great potential where they can implement the experience they have had in Asia, which has given them good results.
