It had already been providing for a long time, but the last Metricool study makes it clear that Twitch is plummeting. It was already something that we had been noticing for the behavior of the great creators of content in Spain. They have been resuscitating their YouTube channels with more exclusive and direct content, and increasingly ignoring the purple platform.
Twitch monetization problems are too serious. Creators do not win even what they can win with YouTube, so keep betting on Twitch is not interested. A platform whose value resided, supposedly, in its specialization in live broadcasts, although YouTube is perfectly capable of offering the same service.
Metricool data highlights it: the number of subscriptions on Twitch has decreased by 2024 88% compared to 2023. Yes it is true that Twitch has added many new accounts, specifically, 639% more in 2024 compared to 2023 However, a 84% decrease in the weekly publication frequency is added to the drop in subscriptions. On the other hand, some specific creators have registered more visualizations in 2024 than in 2023, although the winners are the exception
In this way, we see that earning money on Twitch as a creator is really difficult, given the low number of subscriptions. Probably, this discourages the streamers, which end up decreasing the number of directs they do per week. All this, without removing that huge increase in accounts, which can be both people who do want to see a streamer and potential content creators who want to give the platform a chance, despite the difficulty of becoming a place.
The crown is dropped to the King of Streaming
From Metricool, despite everything, they remember that Twitch is the undisputed giant in the streaming sector: «Twitch remains the reference in the world of streaming, with more than 21 million active streamers, of which 9.5 million joined This year, ”they indicate. What happens is that the huge figures achieved by the platform in the pandemic era have been deflated, and that great streamers such as Ibai, Xokas, Thegrefg or Rubius have already said that they will spend less time to Twitch.
Although medium -sized creators register more visits, the general trend is a fall in visualizations, especially pronounced in larger creators, who are perhaps moving to competing platforms such as YouTube or Kick.
And meanwhile, YouTube continues to grow even more. «This year, YouTube has exceeded the impressive figure of 2.7 billion monthly active users. The video content, especially in short format, is more competitive than ever, ”reads the report.
YouTube is in perfect health conditions, although it is true that part of this climb is due to the short format video, where appropriate the YouTube Shorts. In addition, total interactions and engagement have decreased, and the only interaction that goes up is the ‘I don’t like’. Visualizations on the Google platform rose 8% in 2024, compared to the previous year.
Great Streamers went to Twitch with exclusive contracts that allowed them to live a time of bonanza and advertise the platform. But, once those contracts have been finishing, they have given themselves from Bruces with reality: Twitch does not pay enough, since most of the money comes only from prime subscriptions.
