Developing an effective sales strategy for your company can be a long and complex process. However, there are some marketing tricks to sell more in business that might surprise you because of how effective and simple they are. In this article we will tell you which are the most used.
You may be surprised to learn that the most successful salespeople use all kinds of tricks to convince their customers. These tricks are usually behaviors or cognitive biases that allow them to influence the consumer’s ability to decide what to buy.
However, the idea of using these tricks is not that you fool your customers. On the contrary, if you apply them, what you will achieve is to present your product in a more attractive way. Additionally, keep in mind that these tricks are the result of research in particular contexts, so you may need to adapt them to your situation.
Many large companies use some of the marketing tricks that we will show you in this section. Even chain stores like Walmart have their own strategy to increase sales and get more customers based on tricks like these.
Marketing tricks to sell more in business
- Make misleading comparisons. If the buyer is not aware of the intrinsic value of an item, it is very easy to present him with a high priced product, and compare it with a similar, but lower priced one. Thus, the consumer will immediately prefer the least expensive.
- Highlight the similarities between seller and buyer. It is proven that we are more likely to want to buy an item if we feel that the seller has something in common with us. Even if it’s something accidental, like having the same name or being born in the same place.
- Create illusion of demand. If you can convince the customer that your product could be out of stock at any time, or make them think that many other people want it, they are more likely to want to buy it as soon as possible.
- Do not show all the benefits at once. If you explain the benefits to the client one by one, using phrases like ‘but that’s not all’, you will be able to persuade him. Likewise, once he’s committed to buying something, if you offer him an accessory that’s priced much less than the product itself, he’s likely to buy it too.
- Create the feeling of obligation. If you act extremely helpful, the customer might feel compelled to return that ‘favor’ by consuming the product or service you offer. It is of the utmost importance that you also handle the concepts of marketing in services to be able to apply this trick perfectly.
- Use emotions in your favor. It’s easier to influence someone’s decisions if that person feels vulnerable or insecure, because they don’t have the resources to question whether they’re making the right decision or not.
Strategies to sell more
Although the tricks that we explained in the previous section are highly effective, they are not substitutes for a quality marketing strategy. For this reason, we wanted to leave you with some examples that could help you when planning your strategy.
First of all, you must prepare yourself before making a meeting or a call with your potential client. Find out who they are, what sector they work in, and use that information to your advantage to increase the probability of success in the sale. This applies to traditional marketing and also to digital marketing.
Paying attention to details will also help you build an effective strategy. Lots of salespeople do a lot of talking, and this is a huge mistake. Ideally, you get to the point, and then let the customer say, one way or another, how they want you to sell the product.
It is not enough to focus on the needs of the potential client, but also to meet their expectations. Therefore, you must know how to ask intelligently to obtain this valuable information. In addition, it is vital that you fulfill the promises you make to the client to build trust in your brand.
We hope that these most used marketing tricks to sell more in business will help you increase the sales of your company. If you liked it, do not forget to share this article on your social networks.
