If we talk about streaming music platforms, the first one that comes to mind is Spotify, a platform that has been on the market for 15 years. In addition, we also have to talk about Apple Music, the Cupertino boys’ platform, and YouTube Music, the Google alternative that hasn’t just attracted public interest. To all these options, we have to add TikTok Music, the new streaming music platform.
TikTok is a favorite platform for young people that grew enormously during the coronavirus pandemic and was, unsurprisingly, shamelessly copied by both Instagram (Reels) and YouTube (Shorts). This company of Chinese origin wants to expand its field of action and has just launched TikTok Music, the new streaming music platform with which the company wants to gain an important foothold in the market led by Spotify.
What is TikTok Music
This platform wants to become the ideal option for the youngest, since it is the market niche that it clearly dominates. According to the company, this platform, which is currently available in Brazil and Indonesia, integrates elements of personalization and social interaction, creating recommendations based on user trends and tastes.
In addition, it allows you to create collaborative playlists, download songs just like Spotify, import libraries from other platforms without using any web page, the ability to find songs by typing part of their lyrics, and the ability to identify songs directly from the application. , just like we can do with Shazam.
TikTok wants to go a step further and also wants users to have the chance to meet new artists and offers a carousel, similar to that of videos, where the user can scroll up to play fragments of songs. It also allows users to add comments to the songs and albums they like the most, giving it a social touch that we can’t find on any other music streaming platform, if we don’t take into account the YouTube videos included in YouTube Music.
How much does it cost
Spotify in Europe has a monthly price of 9.99 euros for the individual subscription while the price of Apple Music is one euro more expensive, 10.99 euros. This is not the same price that we can find in other countries with less purchasing power, such as Brazil and Indonesia, the two countries where this platform is already available.
The price of TikTok Music in both countries is $3.49 per month, the same price at which Apple offers its streaming music platform. In other words, when this new streaming music platform arrives in Spain and other European countries, it will have the same price, or very similar, to that currently available on Spotify and Apple Music.
At the moment we do not know how long it will take for this new streaming music platform to reach other countries, but, taking into account the public it is aimed at whose purchasing power is not the same as that of people who are working, there is little chance of success has.
