A few days ago the deadline for the auction of some of the lots of LaLiga rights for the next seasons from 2022/2023 closed and said deadline closed without receiving offers for open First Division matches and insufficient offers for the summaries of the day, so the association chaired by Javier Tebas opened a second round of marketing that, this time, has found a winner.
LaLiga has managed to place Lots 4 and 6 with Mediapro. Lot 5, corresponding to the open match of the Second Division (Smartbank League), has not received offers in the second round, so from next season it will be fully paid.
Mediapro wins Lots 4 and 6 of LaLiga
The Mediapro Group has been the one that has been awarded Lots 4 and 6 of LaLiga, corresponding to the open match of LaLiga Santander, renewing its rights, and to the twelve-minute summaries of each day, respectively. According to him Procedure for requesting offers from LaLigathese correspond to the following:
A Betis – Atlético could not be open
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Lot 4: One match from each day of the First Division National League Championship, live and exclusively, for broadcast on open television (without prejudice to the marketing of this same audiovisual content simultaneously and live in other lots for broadcast on pay television). The match that is part of this lot may not include teams that are participating at that time in European competitions organized by UEFA or, in any case, the following teams: Real Madrid, FC Barcelona, ​​Valencia Club de Fútbol and Club Atlético from Madrid.
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Lot 6: Summaries lasting twelve minutes, deferred and exclusive, of each of the matches of the First Division and Second Division National League Championship (including the play-offs), for broadcast on free-to-air television ( without prejudice to the marketing of this same audiovisual content simultaneously and live in other Lots for broadcast on pay television).
As this year’s classification has been, and in the absence of the previous qualifying rounds, the open match will not be able to have Real Madrid, FC Barcelona, ​​Atlético de Madrid, Sevilla, Real Betis, Real Sociedad, Villarreal and Valencia CF
In this way, and after knowing the promoted teams, the protagonists of these open duels will have to be Osasuna, Celta de Vigo, Rayo Vallecano, Elche, Espanyol, Getafe, Mallorca, Cádiz, AlmerÃa, Real Valladolid and the winning team of the play -off between Girona and Tenerife.
No open Second match
LaLiga has had worse luck with respect to Lot 5, for which it has not obtained offers. Starting next season, the matches can only be followed through pay television.
No bids Smartbank League
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Lot 5: One match of each day of the Second Division National League Championship, live and exclusively, for broadcast on open television (without prejudice to the marketing of this same audiovisual content simultaneously and live in other Lots for broadcast on pay television).
The compulsory nature of open football is one of the issues that LaLiga has been trying to eliminate for years. Sources from the audiovisual sector maintain that there are various factors that explain the loss of value of open football.
