For quite some time now, the Internet has become the best place to go for information. Most media outlets have digital versions that allow us to check the latest news on any topic whenever and wherever we want. They were missing a place where they could go to see the different media gathered, such as Google News, which closed its doors 8 years ago. Luckily, it returns to our country and we will tell you more about it.
That Google is one of the best search engines is no secret, and that is why this tool was so useful. However, due to the legislation that existed 8 years ago, it was forced to close, since it forced the media in our country to pay for each link.
The return of Google News 8 years later
That Google News disappeared from our country in 2014 was something quite negative, both for users and for digital media. According to Google, the closure of its news portal caused the traffic of Spanish news portals to fall by 10%. This figure is really an average, because the largest portals suffered much less from the blow than the smaller portals, which had a very good “showcase” in Google News to reach more people.
Thanks to the changes in the Law, now it will be each media outlet that decides if it wants to negotiate with Google or with another entity to monetize the traffic they obtain from this Google tool. In addition to bringing back Google News, Google News Showcase is also coming to our country, which is a licensing program and a new product experience that pays publishers to “curate” the content of the panels in Google News and Discover.
As Google itself expresses, the return of its news tool will help more people to be up to date with national problems and to contextualize the stories that affect our daily lives:
We hope that the return of Google News to Spain helps more people find the news they’re looking for, from diverse and authoritative publishers of all sizes in Spain and beyond, and provides even more support to the journalists and editors who work tirelessly to deliver the news.
This is how this Google tool works
Using Google News is very simple. Since this dedicated portal (and very soon also from Android and iOS), Google News will help us find news from all kinds of authorized sources to avoid falling prey to fake news. The best of all is that we will not only obtain results from the largest media that we know, but also from other small ones that are very worthwhile and that we do not usually take into account when looking for information.
Another very interesting thing about this tool is that we will also find more local news in it, not only at a national or global level. Google News is also great news for publishers, as it directs readers to the website in question when they click on the link, allowing them to more easily monetize their publications with advertising.
