This Microblogging social network is a great tool for real-time interaction with people and being able to maintain an intercommunication by posting updates. Such is its scope and efficiency that in order to have an analysis of how the campaigns are going, the use of statistics is required, which allow an appreciation of the multiple data that is handled, since they are too abundant to analyze them one by one.
To know how many people interact with your account through the use of statistics we have different instruments such as Socialbro and Twtrland. These help us analyze all the data related to the campaign, in order to determine if we are going in the right direction to achieve our stated objectives. In this article we will see what we can find in the way of analysis and what is the main thing to observe in your Twitter campaign.
What can you find in the statistics of your Twitter account?
What you should analyze according to the objective you have with your Twitter account, regardless of which one; These basic aspects are the visits to your profile, the number of mentions of your account, the followers and the conversations that are based on the campaign you do. By taking these factors into account, you will know in detail the impact you have on the campaign as it was accepted, if it is understandable and if the message arrives clearly. Because the statistics show us the daily evolution of all these interactions.
Visits to your profile and interaction rate
When a campaign is carried out, for example, sharing a video on Twitter has the purpose of publishing the tweet and this can be seen. In case after Tweeting the video we see that there are several visits to our profile, we can say that the video in the tweet was liked and we are on the right track. The interactions, on the other hand, come to be the retweets that are obtained from it and the quotes that are made at the bottom of the original Tweet, all of which gives us an appreciation of the impact of the campaign.
Mentions of your account and featured Tweets
When we are in a campaign and it manages to have a good margin of interaction, we can see that mentions are made, which are defined when our account is mentioned in a Tweet from another user. In statistical analysis, this is one of the interactions to which we want to increase the number, because this tells us that a deeper reach is being achieved in terms of other Twitter accounts, including being included in other campaigns.
The case of the featured Tweets are those that manage to have a broader interaction are the most relevant and popular. If we analyze the graph we can know what these are and thus be able to correctly formulate the next ones that are going to be done, that is, they are a reference to have a greater scope.
Follower growth and conversation tracking
The analysis of the increase in followers during a previous campaign or campaigns, analyzed statistically, gives us a reference that our account is going in the right direction. In this case, the increase in followers is something decisive for the success of an account. Simply because here we will know in the foreground how many people interact in real time with our Tweets and if they like them, as soon as we make a tweet.
How to measure the statistics of your Twitter account with the ‘Socialbro’ tool
In this very useful tool, we can find a variety of very good functions that allow us to improve our target, and the niches that you need to know to improve your campaign. It also offers relevant information about users, such as seniority, recent Tweets, making Tweets among others.
In this case, to make use of this, it is enough to synchronize Socialbro with your account, and in it we can see the statistics from the general data such as time zones, languages. In addition, you can even get real-time statistics such as following a Tweet, what the community Tweets and knowing what is being talked about, in short, this website is very helpful
How to see the statistics of your followers and most published Tweets with the ‘Twtrland’ tool
With this option we get quick access to a dashboard; It immediately shows us a graph, where we can follow and visualize the Tweets you make and the follow-up of the favorites. It has a wide selection in one category where you can see number of followers, popular followers, RT frequency, photo sharing links, so this tool is very helpful.
