When it comes to solving problems, whether a product arrived broken, the service was not as good as what they were selling… the truth is that not all companies are capable of correctly solving user complaints. And, among the 20 companies with the most claims, is Apple.
These data have been known thanks to the new online tool launched by the Organization of Consumers and Users (OCU). Specifically, it has been known that Apple is one of the companies with the most unclosed claims until October of this year.
Apple’s problems
The tool in particular belongs to the CICLE project, “OCU initiative in collaboration with other European bodies and organizations”, as we can read within the OCU website itself. In any case, what is truly important is that, thanks to this tool, it is possible to find out which are the companies with the highest number of complaints and how satisfied the customers are with them.
Well, among the most criticized we find Apple. It must be taken into account that the OCU, thanks to this new tool, can quickly find out which companies do not resolve their consumer complaints and which are the sectors that have the highest number of complaints.
And, in this particular case, the famous American company has a serious problem, not only with being one of the 20 companies in Spain with the highest number of claims, but also with being in the first place of companies with the most claims without response to the consumers.
pending claims
If we look back, we can see how during the month of October, the iPhone 6 became the object of contention in the legal battle that the OCU initiated against Apple in our country. Well, as a result of that event, all those users who had this smartphone began to file claims against the American company after learning that they had suffered scheduled obsolescence in their terminals. Basically, because it was considered that the smartphone firm updated the software to cover the performance failures of its batteries, knowing that this could cause slowdown and loss of performance on these specific phones.
This caused that, during the month of October, almost claims were registered through the OCU, with only 23 claims being registered in September. So there is a variation of 1174%. And not only this, but, to this day, up to 291 consumer complaints remain unanswered.
Although, if we look at the data, we will see that during the previous month they also left up to 20 claims unanswered. Therefore, despite the high number, this has not influenced Apple to get up to speed and resolve the complaints of these consumers.
Although, from the Organization of Consumers and Users they affirm that, in the case of Apple, this is what can happen: «There are other (companies) that do not respond to these claims because they are novel issues that perhaps require further analysis«.
