Football in pay television offers is one of the main assets of Movistar and Orange to retain their high-value customers. The problem? Some ruthless commercials from other companies are offering fiber deals at knockdown prices with a tutorial that explains step by step how to enjoy LALIGA EA SPORTS 2023/24 for free.
The television packages that include all football have a monthly cost of more than 100 euros per month in both Movistar and Orange. These clients are the most important for both operators because they are very loyal subscribers to the service who also leave a large sum of the annual income of both companies. Precisely for this reason, competitors are unsuccessfully trying to grab market share in this segment, which has a very low churn rate, less than 2%.
Free football if you switch with us
Some distributors have decided to start calling users who have paid football, offering discounts of 30 or 40% on the price of fiber optics they pay. To make up for the lack of the king sport in the television offer, they do not hesitate to detail step by step what users have to install on their Smart TVs or mobile phones. ADSLZone has had access to a complete conversation between a user and a commercial where it can be verified on site how the subscriber receives very precise instructions to install the necessary applications and thus be able to watch football for free without having to hire a paid IPTV service.
As can be seen, the commercial urges an application to be downloaded on the smart television and then with all kinds of details through a voice message, it explains to the subscriber what they have to do step by step. “Don’t worry, I’ll show you how you can watch all the football for free before you switch to us.”
Since the user was not able to install the application on the television, another alternative called Exito TV 2.0 appears, which is an application that can be downloaded from the Google store and even provides credentials to enjoy free football. Obviously we are facing a form of illegal customer acquisition that has already reached the ears of Movistar and Orange but that is spreading in a worrying way for both operators.
The telecommunications market remains in a vegetative state for the big four and only DIGI (it is not the protagonist of this report) is the only one that is growing by leaps and bounds. The picaresque has become part of the game for some commercials who do not hesitate to commit an illegality with the sole objective of attracting one more subscriber and thus commission for it.
