If you want to have your own space on the Internet to publish your thoughts or knowledge on certain topics, we can use social networks. However, they are not the best option, especially if we want to be the owners of our content.
The best way to have a space on the Internet, whether personally or at the company level, is by creating a blog, a blog where we can publish all the type of content we want and whenever we want, without depending on anyone at all.
However, creating a blog is not the same as creating a website that we can update periodically. Creating a blog is somewhat more complex since it offers us many more possibilities of reaching many more people than through a simple website, no matter how well structured we have it.
In addition, we can use different tools that will help us position ourselves in the search engine and thus obtain additional income and become, over time, a new way of life.
The first and main thing that we must keep in mind when creating a blog is not to use Artificial Intelligence to generate texts, since Google is capable of differentiating between texts created by a machine and by a person. Google does not accept that type of content in its search engine, so if we want to appear on Google, we can forget about AI.
Platforms
In addition to not using any Artificial Intelligence platform, the second thing we must take into account is which platform to use, since they all offer neither the same user interface nor the same customization options.
WordPress
WordPress is the blogging platform most used in the world and those used by most of the websites you visit daily. It offers us different price plans depending on our needs, including a free plan, although the latter does not allow us to monetize the blog. It has a large number of plugins and themes, many of them free, with which we can carry out any ideal that comes to mind.
Medium
If our intention is to create a blog to share our thoughts and/or knowledge and we have no intention of monetizing our content. Medium is a platform with a very simple and perfect interface for this purpose. If we change our mind and think about monetizing our content, Medium is not the best way to do it, although it also offers the possibility of doing so.
Images
When we read long texts on the Internet, it is necessary to pause to rest our eyes or to explain in greater detail what we are talking about using our own screenshots. In addition, we can also use eye-catching images to head the articles, royalty-free images to avoid usage problems and that we can download from the following platforms.
Pixabay
One of the most used platforms for download images without rights of the Internet is Pixabay, a platform where we can search for images of any subject and find a large number of results with sufficient resolution to adapt to any size we need without affecting image quality. We can also find paid images, images that are always displayed first, before the free results.
Unsplash
Another interesting option that we can also use is Unsplash, where we can also find a large number of copyright-free images. From the top, we can filter the results so that only images without rights or available images that we have to pay to use are shown. All content available on this website It is classified by theme.
Positioning and SEO
If we publish content on the Internet and we want it to reach the greatest number of people possible, we must always take positioning into account and optimize titles and content that is search engine friendly.
Yoast SEO
Yoast SEO is a plugin for WordPress that helps us improve the performance of our blog in any search engine by offering us recommendations in real time as we write the publication. This is a paid plugin that will allow us, during the first months, to learn how to create search engine friendly content.
Google Trends
If we want to know what the current trends are, the topics that are being talked about the most, how certain topics are searched for on Google and so on, we must use Google Trends, a free platform from the search giant that will allow us to know all that information in a very simple and fast way.
Analysis of data
When creating a blog, it is important to know what type of people we reach and how we are doing it to continue with the same line or change it radically.
Google Analytics
Google Analytics allows us to analyze the number of visits that come to our blog, since the type of people the information we publish is most relevant to them, which allows us to focus or improve the focus we are giving to the content. This is one completely free platform essential to know the traffic of our blog.
Visit counters
Both WordPress and Medium include an information panel that allows us to know the total visits to our blogs and the articles we have published, information that we can complement with the information we obtain through Google Analytics to know what content is liked and which one is not as successful with our usual audience or on Google.
