The multimedia content streaming sector has not stopped growing over recent years, both in terms of content, users and available platforms. Spotify could be said to be the benchmark when it comes to listening to our favorite music online.
Surely many of you already know firsthand that this is a platform that offers us a free modality, but with ads and limited functions. We can also subscribe to some of your payment proposals to improve this experience. Additionally, the music catalog available here is impressive in terms of the number of tracks available.
But its top managers do not stop improving this online service. Hence, for example, earlier this year, Spotify introduced music videos in beta. This modality was offered to Premium subscribers in some countries, specifically 12, as another way to connect the songs and artists they like the most.
Well, in these they are beginning to roll out that offer in 85 more markets, giving more Premium subscribers the opportunity to immerse themselves in the visual worlds of multiple artists. And from the company’s point of view, music videos are a powerful tool to establish connections between artists and fans. Based on their studies, users who discover a song and then watch the music video on Spotify are 34% more likely to listen to the song again the following week.
Not only that, on average, songs discovered through these music videos are 24% more likely to be saved or shared.
How to watch music videos on Spotify
In short, these visual content that Spotify now offers us help fans improve the experience, whether they listen to a new song or return to the classics. The music streaming service is also adding new features to make the experience with this content in the beta version even better.
In this case we can highlight that users can easily find and discover new videos to watch on both mobile and desktop. All this thanks to a series of video indicators that appear in the songs. Users can also find a certain music video along with the related song with common search terms. In turn, they will have the ability to switch between music tracks and videos with the push of a button.
Thus, in the event that you are a Premium subscriber in one of the 97 beta markets supported for the functionality, in principle we only have to open Spotify. It is compatible with iOS, Android devices, in the desktop version or even the TV. Next, all we have to do is click on the Switch to video button for those topics that have the possibility.
At that moment the music video will start playing, continuing right where we left off. To listen to just the musical theme again, click on the Switch to audio button. In this way we can play one type of streaming content or another, depending on what we want at that moment, just by clicking on a button.
