Both the privacy and security that current web browsers provide us are key to earning the trust of their users. As it could not be otherwise, Google is working on Chrome to enhance these two sections with multiple functions, as we will see now.
An example of all this is the tool you are currently working on to improve online shopping. And electronic commerce is increasingly widespread among all types of users, and the developers of these programs are fully aware of this. The same thing happens with malicious actors, who want to take advantage in any way and obtain personal data of potential buyers through all types of means.
As a general rule, we access Internet stores through the browser, which is why the program must offer us certain protection functions. Surely on many occasions you have come across certain stores that do not offer you the necessary confidence. Hence precisely the function that Google is working on right now to protect us from websites in the form of online stores that try to scam us.
Specifically, it is a new feature that has been recently discovered and which at first appears that the search giant will call Store Reviews, available in Chrome. It must be taken into account that here we are talking about the most widespread and used browser in the world, hence its importance.
To give you a better idea, we are actually referring to a new tool that uses artificial intelligence to summarize reviews of e-commerce platforms.
This is how the AI ​​works that prevents fraud when purchasing in Chrome
The operation of this tool focuses on providing us with an insight into whether it is worth visiting a certain online store or not. We will have the possibility of accessing the function that we mentioned from a button that says View page information and which will be located in the address bar. Next, by clicking on the Store Review option, we will obtain that summary that we mentioned focused on the purchase reviews.
The developers of this new tool describe it as a new function that is based on generating AI summaries of some of the main Internet stores. All of this will allow users to share their experiences on various websites, helping others to know if the stores themselves are legitimate or, on the contrary, not trustworthy.
In the event that we are interested in obtaining that valuable information about online stores, the Store Reviews function in Chrome will display a window related to that page. It will offer us a quick view of the store’s reputation, thus helping users avoid possible scams and low-quality shopping experiences.
To say that the integration of these AI-focused functions in the Chrome browser is something that we are going to see more and more regularly in the Google program. All this in order to take advantage of the advantages of artificial intelligence to help users have quick access to critical information. To finish, we will tell you that the AI ​​Store Reviews function for Google Chrome is in the development phase.
