In today’s article we are going to see how to optimize the keywords in my blog to improve SEO easily. This way you can increase the number of visits you get daily.
SEO is essential to have more visits, something that we all want when creating our blog. But nowadays it is not as easy as creating a professional web page and sitting and waiting for the visits to arrive, we must work on it. For this it is important to optimize the keywords, position my WEB page in Google, among others.
Optimize keywords to improve SEO on my blog
Do a keyword study
To improve SEO and Web positioning, the first thing we must do is carry out a keyword research and use a keyword planner, we must be clear about the keywords that are most searched for monthly and the topics that we are going to deal with. For this we can use any of these tools or a combination of all of them:
- Google Adwords Keyword Planner
- SEMrush
- Google Trends
- keywordtool.io
With these tools we can search for keywords by theme and measure the number of monthly searches for each of them. After this you must use the search engine in incognito mode and enter the keywords that interest you.
If you notice, Google always gives us recommendations for related searches. These results are the searches that users perform. It is an excellent method to gain more keywords that can be very useful to us.
Optimize the titles of your articles
The titles of your articles are fundamental, one of the most important things that you must take care of so that they are perfect. Ideally, they should be short and catchy, no more than 10-14 words. In turn, they must contain the keywords that you want to position, the more important the keyword, the more at the beginning it should be.
How to improve the SEO of my blog by optimizing the keywords
The importance of the “Title” tag
If you use WordPress and have some SEO plugin installed, then surely you will be able to edit the “Title” tag separately. This headline will appear in the search results and as you can imagine, it is essential to attract the attention of your potential visitors.
To optimize it, it is necessary that you include the keywords and the most important ones have to be at the beginning, that it has no more than 15 words and above all the things that are very striking.
Currently Google detects some icons that you can use, this will increase the percentage of people who will click on said result. It is important to draw their attention and with icons it can be done without problems.
Friendly URLs are essential
The slug or URL of the page is created from the title that we add to the article. But in this case we are going to modify it a bit so that it is perfectly optimized, since the URLs should be as friendly as possible.
For this we must eliminate those words that are useless. Let’s go with a practical example: The title of this article is: How to optimize the keywords in my Blog to improve SEO easily. How would the URL look without modifying anything? Possibly it would look like this: “how-to-optimize-the-keywords-in-my-blog-to-improve-the-seo-easily”.
Sounds like an optimized slug to you? Definitely not, the best way to leave the slug or URL of the page would be the following: “optimize-keywords-blog-seo-easy” in this way we will have a short URL address with the keywords that we are interested in positioning.
Meta optimization descriptions
Another thing that we can see in the Google results are the meta descriptions, it is precisely what appears below the title of the article. This is also important because we can add keywords that we want to position.
The meta descriptions should not be more than 20-30 words so that everything we write appears in Google. You must follow the same rules as in the titles, the keyword must be at the beginning and you have to try to call the possible visitor to action.
This means calling your attention or as they say in marketing “Call to action” to motivate the reader to visit the site. You can pose a question, a problem and then assure him that you have the solution, etc.
