Advertising and price increases: new rules to watch Disney +

0
111

Streaming platforms are constantly changing. Most of these platforms are currently not going through their best moment financially, as most of them are posting losses. One of these platforms is of course Disney +, which has announced in the United States after surpassing Netflix in subscribers a new change in its subscription plans that will lead to a price increase in that country. Will these rises reach the rest of the world’s countries?

As we say, it seems inevitable that streaming platforms will change due to their current situation. We do not know if these uploads and these changes that Disney + is going to apply will be replicated on other platforms, or if these changes that the platform plans for the United States will end up reaching Spain, although nothing seems to indicate that this is not the case.

Price hike and a new plan with advertising

Since Disney + is available, it is not the first time that it has raised its prices. He already did it when he added all the Star content to his catalog, and he’s going to do it again. The basic plan that the streaming platform has in the United States is currently priced at $7.99 per month, although users in this country have, as here, the possibility of getting an entire year by paying only 10 months of subscription, that is, , $79.99 per month.

With the new increase planned by the platform, this basic subscription will cost $10.99 per month, a fairly high increase that comes in one go. The platform will maintain the promotion of getting a whole year at the price of 10 months, so this subscription will cost $109.99. It should be remembered that this subscription currently has a price in Spain of 8.99 euros per month, costing the entire year with the promotion of 10 months 89.99 euros.

Disney Plus

Now, not everything is going to be bad news. These plans that we currently have and that are going up in price will begin to be considered “premium”, and it is that the platform intends to introduce advertising in its content as of December 8. These plans that we have told you about a little above rise in price, but with the advantage of not seeing any advertising in return.

In this way, Disney + introduces another “group” of subscriptions that will have advertising, but in exchange for paying the same amount that we are paying right now. If applied in Spain, we would be paying the same for this new segment of subscriptions (8.99 euros per month) in exchange for seeing the content with inserted advertising. The platform has announced that the advertising ratio that we will see will be 4 minutes for each hour of content.

This advertising figure does not seem to be too high, although it remains to be seen how Disney + will introduce it in its broadcasts, since it can be very annoying if it appears very often during the climax of what we are seeing. “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will offer a greater variety of choices for consumers at a variety of price points,” said Kareem Daniel, president of Disney Media & Entertainment Distribution. to meet the diverse needs of our viewers and appeal to an even broader audience.”

As we have mentioned a little above, these new Disney + subscription plans are planned for the United States, with no news that they end up reaching other territories. However, everything suggests that this will be the case, although at least we can continue to share an account.

Previous articleHow to enter and use Pinterest without an account or without registering Is it possible?
Next articleAbusing ultra-processed foods increases the risk of cognitive decline