ChatGPT is becoming one of the leading AI applications and more brands want to replicate the success of OpenAI. Amazon is one of them and has introduced Bedrock, its cloud service for AI-generated text and images.
Amazon intends with Bedrock not only not to be left behind in the race for innovation in terms of Artificial Intelligence, but also to acquire a dominant position in this segment with a toolkit based on Amazon Web Services (AWS) that takes advantage of Amazon models and various AI startups to take on OpenAI.
Bedrock, Amazon’s GPT-Chat
Amazon fully joins the competition to develop models of generative Artificial Intelligence. Bedrock is the name given to the company’s new API for Amazon Web Services. With it, developers are allowed to use and customize AI tools that generate images or text, similar to the potential of GPT-4. Basically, they try to kill two birds with one stone and launch a more configurable and cloud-based alternative to OpenAI’s ChatGPT and DALL-E 2, in this case more focused on companies and developers.
Existing AWS customers can unlock the full potential of Bedrock for a variety of uses. Some of the most common are typing, creating chatbots, summarizing text, rating images, and more by simply following text prompts.
This new service in the cloud offers its users the option of Amazon Titan model and several startup models, including Anthropic’s Claude (a Google-backed rival to ChatGPT from former OpenAI employees), AI21’s Jurassic-2 (a language model that specializes in Spanish, French, German, Portuguese, Italian, and Dutch) and Stable Diffusion (a popular open source image generator).
Objective: to give greater flexibility to customers
Companies and developers can customize how the models work based on text inputs, which Amazon says will not be used to train the models, according to CNBC. That should (theoretically) address a crucial privacy concern for companies entering sensitive data.
Amazon sees the range of AI models on offer as a way to provide flexibility to customers. The company description reads: “Amazon Bedrock gives you the flexibility to choose from a wide range of FM (foundational models) created by leading AI and Amazon startups so you can find the model that best fits what you’re looking for. trying to do. With Bedrock’s serverless experience, you can get started quickly, privately customize FMs with your own data, and easily integrate and deploy them into your applications using AWS tools and capabilities you’re familiar with (including integrations with learning features Amazon SageMaker, such as Experiments to test different models and Pipelines to manage your FMs at scale) without having to manage any infrastructure.”
“Most companies want to use these great language models, but the really good ones take billions of dollars to train and many years, and most companies don’t want to go through that. So what they want to do is build off of a foundational model that’s already great and great and then have the ability to customize it for their own purposes. And that’s what Bedrock is,” stated Amazon CEO Andy Jassy.
