Disney+ has achieved its best historical premiere to date. One of the series that premiered a few days ago and that uses nostalgia as one of its great assets, has led the platform to enjoy a new personal record. It is, to date, the most watched premiere of a series in the history of Disney+.
As much as Disney+ executives sometimes skid, when they get to work with the material they know best, there’s no one who can stop them. A few days ago they released The Wizards of Waverly Place Return, the sequel to one of their great series of the 2000s. And, as could be imagined by those who knew the series, it has been a bombshell.
The best historical premiere
Not Star Wars, not Marvel, not any series that comes through Hulu. The series that has had the best historical premiere on Disney+ has been the recovery of the legendary magician comedy that made Selena Gomez famous in 2007. And this is fantastic news, since it confirms that, no matter how much the The world turns and Disney buys companies without stopping, in the end what ends up giving it its greatest successes is still what is most integrated into its DNA.
The return of the wizards of Waverly Place had generated a lot of expectation and that has materialized with an amount of 3.2 million views in the first 12 days in which the premiere chapter has been available. And we are only talking about that first episode, so it is a result that has a lot of merit. To understand it better you just have to look back and see that Disney has played its nostalgia card very well. After all, Wizards of Waverly Place was a highly successful series that had more than 100 episodes and several movies recorded for broadcast on the Disney Channel.
Has triumphed among children
It is important to mention that, although the series resorts to nostalgia and surely to capture the interest of parents and young adults with its claim, statistics indicate that it is the children who have gone crazy with the premiere of Vuelven los magicos of Waverly Place. According to data shared by Disney, in its first five days of availability it has been the most viewed series among children aged 6-11, girls aged 6-11, adolescents and adults aged between 18 and 24. This is data from Nielsen that confirms that the idea of ​​recovering the series has been one of the best that Disney has had in a long time.
Now it remains to be seen what the long-term viewing results are and, above all, how those corresponding to the seven remaining episodes that are also available will turn out. That will be what will show if Disney+ has been right with this initiative or if the success of the first episode has been an isolated phenomenon. However, it is very likely that a good amount of the audience has remained in the other chapters in view of the fact that the series has very well recovered the essence of the original.
Another important factor is that Disney has unleashed its artillery to make this series resonate around the world. First, in addition to being available in full on Disney+, the first episode of the sequel has been published for free on YouTube, where it has surpassed one million views. On the other hand, they have also taken it to the traditional Disney television channel, where it has been received with open arms. Of course, the secret is that to watch all the episodes right now, fans will have to turn to subscribe to Disney+ mandatory.
In addition, Disney has carried out several related initiatives on TikTok, which has also helped increase the boom of the return of the wizards of Waverly Place. With this success, we should not rule out that, sooner or later, we will find the return of Miley Cyrus as Hannah Montana. That would be, without a doubt, big words, although there are surely complicated logistical aspects involved.
