For some time now there has been speculation about the possibility that there had been a leak of thousands of documents on the internal functioning of Google. To date the company had turned a deaf ear to this news, but now it has been forced to confirm it.
More specifically, Google until now refused to comment anything about the authenticity of those leaked documents that refer to the internal functioning of the search engine. But a time has come when the technology company has been forced to confirm that the leaked documents on Google Search are real.
To give us a better idea of ​​the importance of this leak, we are talking about a collection of 2,500 leaked internal documents. They are full of details about the data that the company collects, as confirmed by the company itself. And until now, Google had refused to comment on all this material.
The documents in question detail the data that Google stores internally. Some could be used to gain insight into their search ranking algorithm, a very well-kept secret to date. The documents arguably offer an unprecedented look at how one of the most important systems that shape the Internet works.
In its defense, a Google spokesperson warns against making inaccurate assumptions about searches based on that filtered, decontextualized, obsolete and incomplete information. However, the existence of the leaked material was first admitted by SEO search engine optimization experts Rand Fishkin and Mike King. They have already published their own initial analyzes of the documents and their content.
How the leak will affect the Google search engine
According to some experts, it is possible that the leak we are talking about will affect the entire SEO sector. And the material suggests that Google collects and potentially uses data for searches. Company representatives say that this does not contribute to the ranking of web pages in Google search. We talk about clicks, Chrome user data and more.
It is currently unclear what detailed data is actually used to classify search content as such. Although the information could be outdated or valid only for training purposes, those thousands of documents that have been made public are likely to cause a huge stir in various sectors of search engine optimization, SEO treatment and more. And Google usually keeps the operation of its search algorithm a secret. But these documents provide more clarity about what Google takes into account when classifying websites.
Keep in mind that the technology giant’s decisions have a profound impact on anyone who depends on the web for their businesses. This is something that affects both small and large companies. Hence the importance of this leak that has occurred and that could explain part of all this.
