Surely many of you, for a few years now, have established the Google search engine as the home page of your favorite browser. This allows you to start performing searches of all kinds as soon as you launch this important program, whether it is Chrome, Firefox, Edge or any other.
This is a company that started as a simple search engine and that little by little has grown substantially to become one of the largest technology companies in the world. It goes without saying or listing the multiple platforms and services that it currently offers us, many of them for free. It is true that Google uses other methods to monetize its products, for example through targeted advertising.
But given what we have seen, it seems that the search giant is planning another new system to monetize its powerful search engine that we all know. To date, it goes without saying, using this search engine is completely free. But the company is looking for another way to make money with its popular portal, as we are going to tell you now.
And it has recently been announced that Google is working on a new model based on its search engine. More specifically, the company would be developing a subscription service that we could call Premium for it, but in this case, paid. The main difference of this new model with respect to the one we are used to, apart from payments, is that it would be powered by AI.
Basically, this means that Google would begin to charge for those search engine functions that use artificial intelligence technologies to obtain better results.
This will be Google payment with Gemini
First of all, we must keep in mind that at the moment there has been no official confirmation from the company in this regard. But everything indicates that sooner or later, the new business model for AI-powered searches will be like this. Another aspect that we must keep in mind is that the current modality, with search engine advertising, will remain as it is, that is, free.
But it may happen that some end users, and especially many companies, want to get more out of this search engine that will be powered by Gemini. All this thanks to the aforementioned artificial intelligence of the company itself, a technology that has been growing so much over the last few months. In that case, the company will offer a new, more advanced and effective model, but with a fee.
It must be taken into account that the search website, which is precisely one of the company’s main services, has changed little over the last few years. However, this novelty would mean something quite innovative for Google and its products.
However, these users who subscribe to the Premium modality of AI-based searches would also see advertising on the corresponding website, as the company has already hinted. And as they assert, Google is not working on any type of its search engine, Premium or not, without advertising.
One of its major competitors, Microsoft, on the other hand, offers its own search engine, Bing, with the company’s AI, integrated, and free. But of course, the difference in the number of users between Google’s search engine and Microsoft’s is very important.
According to the company, a search powered by artificial intelligence costs 10 times more than a conventional one. Hence precisely this payment method that is being prepared.
