Black Friday is just around the corner, an event imported from the United States that, for many families, has become the best way to save money on Christmas shopping by taking advantage of the great discounts we can find.
It is also a time of year in which friends of other people’s affairs and list-making companies try to make a killing by deceiving users. The main way to do this is through fake reviews, one of the main problems that has always affected Amazon but which has a very simple solution thanks to the Mozilla Foundation, the developer behind Firefox.
Use Artificial Intelligence to detect fake reviews
This Web pagewhich also works through a Chrome extension, is responsible for using AI to analyze the web pages of the products we are interested in buying, whether during Black Friday or any other time of the year.
FakeSpot is responsible for analyzing, primarily, all item reviews to find patterns that are commonly used in fake reviews, reviews from people who either have not purchased the item or have purchased it to write a missing review and subsequently have Returned.
This website / extension not only allows us to analyze Amazon product reviews, but is also capable of analyzing reviews from Best Buy, eBay, Sephora Shopify and Walmart. According to what they say, this function will be expanded in the future to add support to other stores. Although both the extension and the website are in English, we can analyze any page where the product is located on any of the websites that Amazon has throughout the world.
How does it work
If the product has already been analyzed, it will show us the results that were obtained after analyzing it directly. But, if not, we will have to wait a few seconds until the Artificial Intelligence does its job and presents us with a complete summary as to whether these are reviews or if everything indicates that it is a hoax.
The results of the analysis of the URL of the product that we have analyzed are shown in the Overview section and where it informs us of the percentage of real positive reviews that the product includes. In addition, it also tells us the number of total reviews you have received, the date of the last review, and whether there are common patterns in the reviews included in the item.
If we want to keep a history of all the products we analyze, the only way to do so is by using the extension compatible with any Chromium-based browser, in addition to Firefox, which we can download from the following link. From the extension itself we can create an account to consult all the searches we do.
This extension allows us to configure what we want the extension to take into account when analyzing the product depending on which platform we are going to use it on. If we do not want to register, we can continue using the extension without problems by clicking on it when we are on the web page of the product we want to analyze and then clicking on Analyze This page.
At that moment, open Mozilla’s Fakespot website to analyze the product and show the result of the analysis carried out by the AI to detect whether they are real or fictitious reviews.
Answer any questions about the article
But it also not only allows us to know if it is a product with fake or real reviews, but we can also ask the AI questions about the articlequestions that will be resolved based on the product information, being a very quick and simple method to quickly know if the product is what we are looking for or not.
This function is currently only available with Amazon products from the United States store, although we can use it without problems by entering the Amazon store references by asking questions in Spanish.
