When we talk about video streaming services, platforms like Netflix or HBO come to mind for many, which of course you already know are paid. But at the same time we find the service offered by the search giant with its YouTube, which in this case is free.
It is true that it has an ad-free payment plan and that it offers us some advantages at a functional level. However, with everything and with it, most users reach for the free version. In fact, we can say that it is one of the most visited websites on the entire Internet globally. But of course, the firm responsible for all this has to somehow monetize this huge video portal.
This is something that it does in different ways, but that is precisely where what for many are annoying ads come into play. Although they are not the most wanted elements here, they are necessary to be able to maintain YouTube. Google is fully aware of all this, which is why it sometimes introduces various changes. This is the case at hand, since right now the search giant is changing the way it offers us streaming advertising on its website.
In fact, here we are referring to a change that is currently taking place on the Smart TVs that most of us have at home. Keep in mind that many smart TVs come with the YouTube app installed by default. This means that accessing this content is more than easy from these specific devices.
This is how YouTube will show us the ads from now on
It is true that there are some applications developed by third parties to visualize all this. But it is also true that most opt for the official YouTube hour application to access their favorite channels and corresponding videos, with advertising. It is worth mentioning that one of the most recurring criticisms by users against Google is because YouTube interrupts the viewing experience with advertising videos. And it is that these ads can be played at the beginning, but also in the middle of the reproduction of the content.
Hence, for many they are a significant nuisance, but we do know that some ads interrupt several times, all despite the fact that the ad is short. This is precisely where we are going to find the change that Google will introduce from now on. And it is that the search giant plans to improve this situation by changing the way in which advertising is displayed, for the moment on smart televisions.
Instead of showing short but frequent ads during playback, we will now find fewer ads but they will play longer. With this, what Google wants is that there are fewer interruptions that spoil the experience of its customers by watch videos. Basically what we will get will be fewer ad breaks, but longer.
This is a change that will be taking place gradually over the next few months, although short ads will not disappear completely from the platform. At the same time and in parallel, you also want to change the format of the remaining time of those ads. From now on a yellow timer will be used in the lower right corner of the screen. The timer will no longer show the number of ads that we will have to see, but the total time of reproduction of these.
