Through marketing, companies ensure their success and permanence in the market, since they analyze the situation to attract and retain potential consumers; thus knowing what they need. But, what is it, characteristics and the importance of services marketing in companies?
What is the marketing of services offered by a company?
The term comes from the English “marquet” which has the meaning of market, therefore, “marketing” translates as marketing or marketing; and we refer to a series of studies carried out by a company on a product, prior to its launch.
Marketing acts as the link between the company and the consumer, achieving a healthy relationship; as a consequence, safe sales, through this marketing study, since we know in advance where, how and when the product is needed.
That is, marketing is responsible for conducting various investigations on certain products or services and their behavior in the market, both nationally and internationally; as well as the possible needs of future clients.
The idea is to be sure that this product can be commercialized without any problem, in order to stay in the market, satisfying its demand; thanks to the strategies that have been previously established.
Advertising is usually confused with marketing, it is not the same, but part of marketing. So, marketing is fundamental and necessary for any company, since you ensure its profitability as well as customer satisfaction; Currently, the ideal is that we work on a par with traditional and digital marketing.
What are the characteristics of marketing in a company?
- The main characteristic and basis of marketing is the exchange between several people or at least two, with the idea of producing a mutual benefit; usually economics.
- Another important characteristic is the addition of a value that is added to the marketing, that is, what differentiates it from another product and that makes the customer prefer or choose it, before the competition.
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Reach an agreement between the parties, because the communication is in both directions, where the consumer can express his appreciation, as well as doubts about the product; which will be taken into account when making decisions.
- You must always focus on the desire of consumers, create the need for them to purchase the product and in this way you can ensure future sales; that will be essential for your permanence in the market.
What is the importance of services marketing in companies?
- Marketing is the department that works together with the rest of the company, such as Public Relations, Sales, Advertising and Product Development, and in this way the strategy to be taken is complemented.
- It is the intermediary between the company and the consumer, and this makes it aware of the needs of both and the best decision can be made so that it is satisfactory and profitable.
- It is responsible for expanding and disseminating the product or service provided by the company, bringing the benefit of increased sales, because it generates new opportunities, differentiating itself from the others.
- Digital marketing is also very important; since you can advertise on social networks for free, thus reducing costs, in addition to having a presence on the internet and on all social networks. It also facilitates results that you can accurately measure.
It is important to reach the largest number of people with our marketing campaigns; mobile phones are a target to analyze. For this reason, it will be convenient for us to advertise online on WhatsApp Business and know how SMS marketing campaigns work, for those who do not have WhatsApp.
We can conclude that marketing marks a before and after at the level of any company, because it guides you and generates the profitability you want; therefore, unforeseen decisions should not be made without really knowing what the consumer and the market need.
