Today the social network Pinterest is very popular worldwide, having a quality and safe interaction platform for its users and followers. For this reason, we will explain what Pinterest is and how it works, as well as how to put this social network to good use.
What is Pinterest and what is it for?
Pinterest is a visual communication tool that allows you to capture ideas for projects and personal interests, like a social digital board on the internet. Users can collect images on their websites, redesign them and mount them on the digital boards of this social network.
A widely used phrase on this social platform is Pin or Pinners, which are basically images and videos that are published to express personal interests. It should be noted that you can remove images or pins from Pinterest boards when you see it necessary.
What is Pinterest for?
Specifically, Pinterest is used for 3 things, discover, organize, and expose varied content on a digital network, here we explain it to you.
- Discover images and videos that can be attractive in an orderly and simple way, by using a keyword in the search engine. You can search by category or observe the highlights on the digital boards and thus pick what you like.
- You can organize the images and videos that you have obtained on the internet or that you have obtained on Pinterest itself. For example, this site usually shows what is classified or what is most common in different themes on the boards that you decide.
- This social network allows you to expose the piners and repins that you design from other walls or boards, and other users will reuse your publication. This will allow the likes to increase on your wall and attract more people to see what you advertise.
As you’ve read, there are many things you can do on Pinterest, including saving and downloading images to your PC and reusing them.
How to use Pinterest in the professional context?
Creating an account on Pinterest will give you the opportunity to use it professionally, but you need to know a few things first, here’s what we explain:
- Use the convenient categories to boost your pins.
- Harmonize the unique and original pins, the same goes for the repins on your boards.
- Advertise pins with a peak of activity in the later hours of the night.
- Choose quality and extensive images, since with the Pinterest format they look much better.
- Try to use the button “Pinterest Share” own option of PrestaShop to speed up the repins of your customers.
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Try to be as active in your account by commenting and rating the content of other users to find more contacts.
How to mount original and professional content?
Next, we will give you five practical and simple suggestions to create or create unique and professional content on Pinterest.
- Articles: Design a board with “Featured Products” that appear to be “New” to keep customers up to date.
- Images: It is important to upload images or videos with web links so that followers can find more information.
- Inspiration: Always publish what you are passionate about, use attractive design templates for you and thus maintain originality. One thing you can do is be very attentive to trends in the online world, and take ideas to use them.
- Color: On Pinterest, colors are important and that the image is combined with that concept to have a board dedicated particularly to color.
- Social cooperation: Encouraging customers to collaborate on boards will help you a lot.
Essential Pinterest modules for your online store!
To increase the interaction between your online store and the Pinterest social network, we offer you these simple and essential modules.
- Auto-Post Product Pinterest is a tool that helps you program an automation within the online store, to automatically duplicate products.
- Social Plugings module that allows you to share your photos and other content on other social networks.
- Presta social Stream is a tool that you can use on your Pinterest boards that you have in your online store.
We hope that this post helps you understand what Pinterest is, and how this social network works, being one of the most used to highlight trends.
