The future of DAZN is shaping up to be very sweet. Sports lovers already know that they can trust this streaming platform to watch all types of games and events, but the service is not willing to settle. Therefore, after the recent launch of its free account, a series of clues are now put on the table that indicate that this free proposal is destined to have extreme relevance.
No, DAZN is not going to get rid of its premium subscriptions. That may never happen. But it is obvious that, in the world, there is a lot of sport. And not all of that sport has to be available behind a paywall. This is something that we have seen with the free DAZN account that is already creating a trend and that increasingly seems to be more relevant.
DAZN has a plan
The streaming sector is getting closer and closer to the idea of cheap or even free access. There are many platforms that have already opted for this, including advertising as a way to make their programming profitable. At the same time, FAST channel services are also expanding and are becoming more and more important. At DAZN they know that the future of free viewing is a train that they cannot miss, so their free account is aiming high for its future growth.
What DAZN calls the Freemium division will be about everything the company does for the benefit of users who enjoy its platform without paying. And it seems that there are big plans, since the entity has just announced the leader who will lead this unit: executive Elena Novokreshchenova. With it, it is expected that the free version of DAZN will reach levels of great success and that the platform’s brand will become established among more and more people.
A future with more options
As we said, it is unlikely that DAZN will abandon its paid subscriptions in the future, but the growth and expansion of the free account will be very beneficial for this alternative to gain points and mature more and more. Now you can access a multitude of free content for free through this account, but imagine that we could also watch great football, basketball, tennis or other elite sports games.
The numbers that DAZN could collect on its platform if it offered large free events would be enormous and, at the same time, they could be the connection point with users who may have never thought about paying for this type of subscription. As the service indicates, this type of account is beneficial because “it will expand the possibilities of interaction and enrich experiences.”
In order for us to understand the ambition that DAZN has with the free reproduction of content, we only have to look at its statements. They indicate, for example, that they aspire to take the figure from 300 million users to more than one billion monthly in a period of five years. To achieve this, it is obvious that free content is going to play a determining role. The platform itself says that it will be one of the engines that will make DAZN continue to grow and reach more people.
New content and proposals will be added to what we can already see for free on DAZN. In the statement sent by the platform, they refer to the fact that they are going to reinforce and add free video-on-demand content, news, reports that review historical events and, no less important, live events. They are also preparing social functions that will increase interaction and immersion in the use of DAZN. And from all this the only thing we can think is that it sounds excellent and that it gives the impression that the sports service is preparing a series of new features that will make its use much more common.
This is in line with what we are seeing with other streaming platforms in view of the fact that both the public and the market itself are changing. It is certainly good news to see that DAZN is not wasting any time and is already working to improve its free offering in the future.
