The Spanish operator and its pay television want to go one step further, to do so, they are joining WSC Sports with the aim of using their technology powered by Artificial Intelligence in each of their sports rights. The idea is that Movistar Plus+ uses AI in order to create new content in competitions such as LaLiga, Champions League, Europa League, NBA… in all those in which the operator has its rights in our country.
The Movistar Plus+ entertainment offer will begin to take advantage of AI more than ever thanks to the WSC Sports platform. And all thanks to its new multi-year agreement, with which it will be able to use its Artificial Intelligence to make the most of each of the rights it has in major sports competitions.
More advanced sports content
The Movistar operator, through its Movistar Plus+ platform, will be able to take advantage of this company’s AI with the idea of creating short videos in real time for each of the sports competitions for which it has rights. For this reason, they will be able to further promote these competitions: LaLiga and LaLiga Hypermotion, Champions League, Europa League or the Conference League. And outside of football, it will also be applied in basketball. ACB League, Euroleague and NBA. In addition to other sports, since it also has the main tennis and golf championships of the ATP Tour.
This technology will not only help with the creation of content, such as short videos, but also for the delivery of more content through its different linear channels, web and social networks. Just as it is also expected to be used for Movistar’s OTT, which was presented during the month of August last year, Movistar Plus+. In this way, it will be possible to go one step further, since there will be a greater modernization of the content delivery process for the blue operator’s TV service.
An alliance for the future
As Enric Rojas, Sports Director of Movistar Plus+, explains, WSC becomes the perfect partner “to grow on our platform and differentiate ourselves from the rest of the market. Thanks to this new alliance we will offer much more advanced, faster and innovative sports content to all our fans. With WSC we are going to take our sports coverage to the next level.” And it is a multi-year agreement, although an exact date is not specified.
And without a doubt, WSC Sports also welcomes this alliance that will be lasting, since it will last several years: «Movistar Plus+ is the undoubted home of premium sports coverage in Spain with the depth and quality of content that the WSC platform Sports was designed to complement and amplify. “We are excited to begin boosting Movistar’s video production and distribution across all its key channels, providing sports fans in Spain with more content than ever,” says Aviv Arnon, director of business development and co-founder of WSC.
And it must be taken into account that Movistar, with its TV service, becomes another of the large companies in which WSC Sports’ AI technology is already used. For example, in the last year, other companies such as TF1, Sky, Deutsche Telekom and United Media have joined.
