Little by little we are getting used to all types of online platforms and applications showing us advertising in one way or another. This is something that of course reaches social networks, and sometimes it can become quite annoying, as will happen on Facebook.
A clear example of all this is found in the platform on which we are going to focus on these same lines, we are referring to Facebook. And it seems that advertisements are going to be an increasingly important and active part of this Zuckerberg social network.
Basically, here we are going to find a new system that Facebook is deploying for users in the European Union. All this after the countless criticisms received for their ads in the form of messages that encouraged us to subscribe and pay money or continue watching ads. It must be taken into consideration that at this time the social platform offers us two options regarding advertising as such.
On the one hand, we find those that are considered personalized, and secondly, others that are more general and less personal. The main difference between both modalities lies in the data that Facebook uses to display this advertising that we are talking about.
Personalized ads, which are the default, use user data to display them. For example, if you choose certain car items, you’ll receive more ads for related products.
The more general ads option does not use as much user data for this advertising on Facebook. From the point of view of the platform’s top managers, this second type of ads will coincide less with the user’s interests. For all this, they use the age, sex and location that we have specified in the social network account.
This is how ad breaks work on Facebook
In addition, the interaction we make with the ads shown in the past is also taken into account here. One of the great novelties in this sense that has just appeared on the platform are what are known as advertising breaks. And if we have changed the configuration to the second type of ads, less personalized and more general, it is possible that advertising breaks will appear.
It is worth mentioning that at the moment this seems to be limited to the official mobile application. When we scroll through a Facebook page, the application can suddenly display an ad and block scrolling for a certain period of time. In other words, pause what we are doing to show the ad in question.
As you can imagine, the main objective of this type of advertising is for Facebook to make sure that we have seen the ad. Furthermore, in most cases this invalidates the use of blockers for this content that many have installed on their devices. Additionally, and given what has been seen, it seems that the appearance of this unwanted content on the different Facebook platforms will increase as the months go by and possibly become more and more invasive.
