Although it is true that when carrying out a business or simply a website, it is necessary for the people or the public with whom we are dealing to know us in every way, this makes trust much higher and thus obtain a greater gratification and security in what we do.
When it comes to showing ourselves to the public as we are in our lives, many people are afraid to do so, due to the fact that they do not reveal their identity, or their age, for example, but it is extremely necessary that they evaluate us in such a way that when they go to our page or business have that aspect of quality and reliability that everyone wants, being one of the main reasons for our success.
It should be noted that people love to read emotional stories, which evolve on an emotional level, addressing the public in this way will guarantee great results within your business.
Importance of including a personalized biography on my company website
The main objective when writing an autobiography, whether short or long for our business or website, is to connect directly with the audience, to achieve this we must provide information that shows us as we really are, as well as ask ourselves the basic questions at the moment to do it.
We must show our most human side, tell some anecdote or experience that is totally emotional and impressive, of course they are liked by the public. It is also ideal and necessary to empathize with the needs of our audience, and convey credibility in order to generate trust.
Indicating our personal purpose or objective in life is something extremely necessary, as well as describing in a subtle and simple way, what we contribute to another to achieve our desired goals. Of course highlight what makes you different from others and the opinion of other people about you.
What should I include in my business biography?
One way to reach the public is by asking questions within the text that make them think, titles that begin with an action verb followed by some specific benefit also work well.
Being unique is the greatest strategy we should have, analyze our competition well, compare and decide in what sense we are better, and why the public should choose us.
updated image
Calling the attention of users when doing so is important, which is why one of the first strategies that we must use is to add an updated and high-resolution photo of our own, we can edit it with the best editors if possible.
This will have more effects on the reader in certain ways, it would be best if the photo we choose does not seem forced, simply natural, in order to convey humanism.
an interesting title
The general public is interested in really knowing who you are, and what better way to connect us in a certain way, telling our story. However, choosing a title that provokes the reader to know more and more about you is the right thing to do to keep the reader’s attention longer.
Purpose and services offered
You must consider how you are going to help your consumers, that is, what are the problems that you plan to solve and in the same way, expose the actions, strategies and tools that you plan to use, to carry out that purpose, so that, not only you are selling your product, if not you will be selling your ideal and in essence who you are.
Why should they choose you over your competition?
Once you have explained the above, you must show everything you have, that is, what makes you different from the rest of the companies that compete with you and you must take into account the strategy that you will use.
It is important that you consider using a field study of your competitors, so that in this way, you find out how they work in their customer service, their costs, promotions, hours and the type of advertising they use, so you can know who serves and who does not with customers.
Background
You must tell a story, people like stories that move their emotions, this is a cognitive bias, and that is why you must include a story that shows the difficulties you had to start your company, as well as a knot that generates a kind of empathy and a moment of emotion knowing how long they have been in the market or the clients with whom they worked.
Thus, your clients will feel that they are part, at least for a few moments, of that story, and that they share something with you, in this way they will remember you for longer and will be able to tell that story to more people.
Testimonials from your clients
Including testimonials from clients or the general public is crucial, they are a very important part of our autobiography, as well as other social evidence that gives us prestige, such as blogs or magazines in which we have collaborated, tests of projects already carried out, or the number of followers in the most prominent social networks.
Tips for writing your biography
It is important to make sure that our professional autobiography is ready for the right people to find it, capturing their attention immediately and in a positive way creating a good impression, you can even use it when networking or as a corporate image in consultancy.
Defining our personal brand is one of the first tasks to take into account, it is important to do so since the decisions we make later when writing our professional autobiography depend on this, and thus be able to develop, for example, a marketing or business strategy.
Other important aspects to develop is to clearly mention the fields in which we can easily develop, considering and based on our studies, such as workshops or courses taken previously.
business bio examples
We know that it is very complicated to start a Biography from scratch, especially if you have never done one, for this reason, we will leave you a list with some Biographies that you can consult to give you an idea of ​​how to structure yours.
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Road to the Future: This is a biography that tells the story of Bill Gates, from the moment he decided to leave Harvard University, to start what we know today as Microsoft.
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The STARBUCKS Challenge: Find your way to America’s most popular coffee shop as it grew from 4 stores in 1982 to what we know today.
- One Click: Jeff Bezos and the Rise of AMAZON.COM; Here the writer tries to decipher how the founder of Amazon.com thinks, analyzing personality and strategies that led to Amazon being the mega company of today.
