JP Morgan has analyzed the telecom sector in Spain and its conclusions have been clear in this regard: Digi is the operator that offers us a better relationship between quality and price in Spain, above the largest companies. We tell you all the details.
JP Morgan has carried out a study in our country in which it has analyzed the current panorama of the telecom field in our country, tla and as reported by the Merca2 media. Among the most relevant conclusions, and after having carried out a survey of 1,000 Spanish consumers, Analysts confirm that Digi is perceived by the end user as the best operator, relating such important aspects as the quality of the service and the price provided. Well above other larger rivals.
A very complete offer
The American entity highlights the extensive network coverage it offers its customers. Reaching 8.5 million Spanish homes with fiber from the operator itself. Rising to 20.5 million users if we add the Movistar fiber network. Once analyzed the rate portfolio, The bank states that the Romanian operator has completed a wide range of services, covering both the needs of all those looking for more basic level rates, as well as all those high-end packs required by those who need a higher range of products. and services. Adapting, in this way, to all the customer profiles it has.
All this means that in recent years, JP Morgan affirms that Digi has managed to consistently bring together 50% of registrations on mobile lines of the market approximately. While new net broadband additions are around 80%. Some figures that demonstrate the good work that the operator has carried out in recent years to establish its position in the market.
A changing environment
He telecommunications sector Our country is currently experiencing one of the most changing scenarios in recent years. In addition to the recent merged MasOrange, the entry of Zegona by Vodafone should also be taken into account. Different agents that surely have an impact on the day-to-day life of this sector.
And this has also been the subject of study by the aforementioned company. In this change, Digi has had a starring role in the last movements. Mainly, for the remedies which has been obtained as a result of the merger between Orange and MásMóvil.
It is expected that during the present 2024, Digi’s revenues will reach 815 million euros, representing a market share of 3%.
The bank has also drawn interesting conclusions about Telefónica. Which affirms that it has managed to maintain a very stable mobile customer base in recent years, even registering some increases in the number of broadband users during 2023. Furthermore, stating that the Spanish operator has managed to your clients have a “less likely to switch carriers when faced with a price increase”.
