A story, news, or product can be sold by the title; yes, titles really should not be underestimated as they can quickly grab people’s attention. In electronic commerce this is especially important; That is why we will explain how to make attractive titles for your videos; so you can create your own lower third.
Importance of the video title
Doing a search on the internet can be a challenge to try to find the answer we need; In part, the title of a video can help users get what they are really looking for, but how can we know if we don’t help them with the title?
The results thrown by search engines for an answer are many; but only one will end up capturing the searcher’s attention.
A well-written and attractive title can make a difference and therefore will effectively increase the traffic of your website; or you will gain many visits and likes for your video, being ideal for YouTube.
The title should be considered for all types of videos, be they tutorials, informative, educational, Blogger, video marketing, etc. Even funny and trivia music videos should have catchy titles.
Something that you should consider is that the title will directly influence the position of results returned by search engines; As you may know, the first page of results is the most desired. So the number of visits, likes, followers, etc., will depend largely on the title used.
Tips to make attractive titles for your videos
Now that we have understood the importance of making attractive titles for your videos; We will give you the best tips so that you can achieve it without complications:
Don’t forget the keyword
There are certain words that are among those with the highest search volume; that means that it is more likely to be attractive to users.
Fortunately, there are a number of tools designed to help you find the ideal keyword; Many of them are free and very easy to use, although you can also find some that are paid for.
What you must remember is that keywords are grouped into niche markets; that means that it must be according to your target audience, so you can reach the target market.
title length
It is also important that you keep in mind the length of the title, because a title that is too long is not attractive. In the case of YouTube, only 60 characters are allowed in a title in which the keyword must be included.
Remember that the title must be attractive and motivate action; You should avoid using titles in the first person such as “I, we, my”, rather try to speak of “you, his or you”.
Title Legibility
You must not use unattractive words, nor difficult to read or understand; you must use an easy, modern language, without falling into the grotesque or burlesque. In this area it is also important that you take care of the spelling and always consider what audience you are addressing; remember that you would not use the same words in a video for children as one aimed at adults.
Create your own lower third
It is a short and small information that you can include in the video to know what is happening and who is speaking; for example, you can include your name. In order to create a lower third there are programs designed to achieve it; which include various styles that you can use and are very simple to use.
You can also use the lower third to leave your social networks, website, blog, etc. It is also used to guide users when viewing a video tutorial. Dare to use it and you will be able to see the excellent results that you will obtain; Without a doubt, you will be able to make attractive titles for your videos.
