It seems that the transformation of Movistar Plus+ is not over yet. And the platform directed by Cristina Burzako is not only focused on a film production line with large docuseries and has left other entertainment spaces more aside. Sports are a plus, and with their new strategy it seems that they are focusing on reformulating some of their sports programs.
During recent months, the Telefónica operator has made a series of changes to its pay television. From canceling sports news to saying goodbye to great TV gems like ‘La Resistencia’ by David Broncano. In any case, it seems that the sports documentary genre is popular, and that is why several titles have already been released this year. However, sports spaces are the ones that are really in the sights of the new Head of Sports at Movistar Plus+, Enric Rojas.
Sports programs are key for Movistar
It seems that Movistar Plus+ is betting on a renewed image for its sports programs. There is no doubt that among its great pillars within the sports spaces that it broadcasts, ‘The Day After’, the coverage of the Champions League and the NBA broadcasts are key. So far so good, for this reason, the head of Sports for the Spanish operator’s television, Enric Rojas, seems to continue evolving these spaces. Above all, with the latest cards for the pre- and post-match programs of the Champions Cup: Helena Condis, Noemí de Miguel and Sara Giménez.
Furthermore, last week, Movistar Plus+ itself focused on the start of the NBA season, which includes great figures such as Antoni Daimiel, Guille Gimenéz, Iñaki Cano, as well as Fran Fermoso, Ramón Fernández, Antonio Sánchez and Andrés Monje. And without a doubt, ‘The Day After’ is going to be one of the key contents within Movistar’s programming, as pointed out by the new head of the Sports section of this television. And, for example, this program continues with innovations.
In addition, it should be noted that this program is not only exceeding its audience figures every year, but it also manages to go viral on all social networks every Monday “with the videos that bear the seal of the program.” And, as Carlos Martínez explains, «The Day After is not only followed on television, but also in the formats most consumed by new generations. The videos that we share today on networks, for the entire public with a large majority of young people, accumulate millions of views on TikTok, Instagram or Twitter (now
And it also helps that users can access a offer full of content for only 9.99 euros per month. In this way, subscribers can watch everything from their own productions to a wide selection of sports broadcasts. So there are several details with which this service has been improved, not only for customers who have Movistar Plus+ with a miMovistar rate.
