Free gigs have become the focus of competition. The operators put all the meat on the grill when it comes to getting more customers and satisfying the old ones so they don’t give up. Pepephone, Lowi, Yoigo or Simyo are some of those who are signing up for the summer bonus fight, but what about O2? Why don’t you have this kind of gifts?
All companies have their offers and promotions depending on their market strategy. We have seen how some offered free gigabytes and the competition went out of their way to try to appease it. It is likely that O2, Movistar’s little sister, prefers to focus on other types of services, such as having good network quality, increasing bandwidth without overpaying or having competitive prices. The free gig bonus in summer is not something that worries you this year or previous summers.
Might not be profitable
Operators seek to differentiate themselves from the competition. Some opt for free gigabytes in summer as a motivation to attract new customers, but there are other companies that prefer to use other types of promotions or other times of the year.
Giving free gig bonuses to all customers implies an additional cost to the operator. Keep in mind that they must secure the bandwidth and manage the data traffic. Perhaps O2 does not find this type of gift profitable and prefers to maintain a good service at a lower price than Movistar.
In addition, you have to think that some summer areas do not even have coverage from some operators, so giving away additional gigabytes could be a scam. In addition to assuming an additional cost, customers will be dissatisfied for not being able to enjoy that additional bonus in rural areas or abroad. For this reason, O2 also prefers to stay away from these strategies. If any operator wanted to really stand out, they would give away those megabytes in any other month of the year, where surely all customers could use it.
Cheap rates with Movistar network
As much as customers ask for an increase in megabytes in the summer, O2 is clear that it is not going to follow the strategies that Tuenti did at the time. It helps the operator to have cheaper rates than Movistar, but with great quality in its services.
In fact, the simplicity and simplicity of offerings is what sets O2 apart. For mobile there are only two types of rates: 20 GB for 10 euros or 100 GB for 20 euros. On the other hand, other cheap operators allow the user to design their own according to their needs, even if it is practically the same in price. The same thing happens to have only fiber: 300 Mb for 27 euros. A single fee. Although if you want to combine fiber and mobile, you will find a little more variety with three more offers.
Recently, O2 has started to sell mobile devices, like Movistar does, to see if it works for them and generates profitability. Perhaps in the future it will offer television services, home alarms or additional packages with platforms such as Disney + or Netflix. What is clear is that it will not be encouraged to give away free gigs at any time of the year. At most, it could increase the gigabytes of a specific rate forever, as it has done on previous occasions.
