The project that UEFA is considering to continue increasing the audience may be ambitious, but if it goes well, it will be possible to further revitalize this football competition that this year renewed its format. Basically, this new approach consists of betting on a model in which open broadcasting is combined with paid broadcasting. A model that will be followed in Spain, since it is the option that has allowed income to be multiplied.
More open football in the Champions League, this is UEFA’s idea to add more audiences and, above all, raise advertising rates. The fact of combining free open football with a payment model can make it possible to have greater exposure in the Spanish market and, on the other hand, advertisers will see with better eyes to invest in advertising for the simple fact to increase the number of spectators.
A combination of free and paid football
This particular model in which free and paid football is combined, the truth is that it is nothing new for UEFA. This combination has already been a success in different European countries, leading to an increase in the number of viewers and also sources of income. For example, as television rights experts explain, this coexistence has been a key factor for the markets of this competition in France and Italy. And popularity is allowed not to decline so that it does not affect profitability. So the commitment to watch more free football in Spain is getting closer.
The key is to guarantee that free-to-air channels can gain a wide audience, but without affecting the payment platforms that offer this competition, such as Movistar Plus+ and DAZN. A real challenge that they will have to face if they decide to combine free and paid football for this competition in Spain.
UEFA already rejected offers recently
The curious thing is that relatively recently, this same organization completely rejected the different offers it had on the table from TVE, Antena 3 and Telecinco to broadcast the following Champions League finals openly. Even so, as the ECD newspaper explains, this has not caused the talks to stop completely, since the negotiations continue. In addition, it is expected that soon it will be possible to know which television network wins these television rights.
This secrecy is due to the fact that UEFA wants to take great care of television rights in order to get the most out of its economic performance. In any case, with the new model that this organization is already considering, the aim is to clearly increase the presence of this football competition in the Spanish market, as well as to have a more profitable environment for all those involved.
