Software giant Microsoft has a wide variety of products and platforms available for all types of customers and businesses. But there is no doubt that one of its biggest projects is its own operating system, Windows, which is why it sometimes uses it as an advertising showcase.
This is precisely why this software product is used on many occasions to promote other services of the same company. Despite Microsoft’s good intentions in this type of task, most users strongly reject the recommendations and advertisements included in the system.
This is something that the company has been using for years as an advertising method, something that is not entirely clear if we take into account that Windows is a paid product. It would be another thing if we were talking about a free operating system, where the advertising that appeared in other products would make more sense to monetize the software.
In addition, we must take into account that lately we have even come across recommendations for third-party programs. All of this can appear in multiple sections of Windows, the Start menu, the Settings application, the lock screen and more. In fact, now the company is trying to convince PC game lovers to subscribe to its Game Pass, all through Windows 11.
This new move is part of the so-called Microsoft Recommendations, with which it tries to promote and publicize its own and third-party services. Hence, from now on, many users will find a pop-up message recommending the use of their Game Pass subscription.
Windows 11 advertising continues to grow, now with Game Pass
Most of you are probably already familiar with this subscription model focused on PC and console video games. Here we find a huge number of titles available for free to download and enjoy if we pay the corresponding subscription to Microsoft. That is precisely why the software giant now wants to convince a greater number of users, gamers or not, to try it.
It is worth mentioning that these recommendations to subscribe to the gaming service have started to be given since the latest Windows 11 update. After installing the patch sent by Microsoft just a few days ago, many users have started to encounter this type of advertisement in the form of pop-up messages.
For many of these messages that we are telling you about and that appear in various sections of Windows, they are more of a nuisance than anything else. And that is not the worst, since after the aforementioned recent system update, the Game Pass subscription is not the only recommendation that we are going to find spread throughout Windows 11.
In this sense, the company has decided to promote other products and platforms of its own, such as the Microsoft 365 suite or its AI CoPilot Pro. Obviously, these pop-up messages include a button so that we can subscribe to the corresponding service or platform directly.
