And all generated by a confusion.
We assume that most of the people who enter autobild.es have a more or less deep knowledge of the motor world. Despite this, we are sure that if we ask you what brand KN is, none of you would know the answer. So how is it possible that “find car KN” generates 30,000 searches a month on Google?
The answer is that it is due to a confusion, a confusion generated by a design change in one of the best-known manufacturers in the world.
It seems like yesterday, but in reality almost two years ago (it was at the beginning of 2021) when Kia presented a new corporate identity by changing its logo, which was no longer the characteristic oval with the three capital letters in the center to adopt a format more modern and stylized… which seems not to be entirely legible.
And it is that, just when the logo of the Korean brand was changed, searches began to be registered in Google that had never occurred until then: “KN Car”, “KN car Brand Price”, “KN Carnival car”, “KN Telluride”, etc.
The last two concepts give the definitive clue of what happened, since they are two Kia cars that are marketed in the United States and that Internet users must have been confused by the fact that they saw the logo of what they considered an unknown brand. KN, but that was actually a wrong way to read the Kia logo.
In his defense it must be said that, with the idea in mind, it is possible to confuse the ‘I’ and the ‘A’ for an inverted N, since both are linked together and for someone who does not know much about cars, it may even seem like a logical confusion.
Looking at the “heat maps” offered by Google Search, it seems that the countries in which this curious case has occurred the most have been Malaysia, the United States, Canada, Australia and the United Kingdom. However, it is not an anecdote because those 30,000 monthly searches are not even close to the 1.83 million that Kia generates.
Source: Carscoops
