The CNMC has recently published the latest Household Panel for the second quarter of 2024, analyzing how the penetration of streaming platforms in Spanish families has evolved.
The streaming platforms They have become a regular feature for many of us, increasingly replacing traditional television. This is stated by the CNMC in the latest CNMC Household Panel for the second quarter of 2024. According to the report presented, six out of every ten homes with internet have at least one active subscription. Netflix continues to lead in an increasingly competitive market with a greater number of options.
An increase in payment platforms
According to the data collected by the aforementioned organization, online payment platforms increased their use by 58.1% in the second quarter of 2023 to reach 61.9% in the same period of 2024. Which represents an increase of almost four points between both periods. Furthermore, a 35.2% of households confirm that They use a single platform, while up to 25.3% confirm that they used two platforms during the same period mentioned. The number of families that use a total of three platforms drops to 18.4%, while only 21.2% have an account on four or more platforms. Therefore, it is increasingly common for us to combine several of them depending on the quality of their catalog.
Among the different streaming services that have a presence in our country, Netflix occupies the first position, capturing a 43.4% share. In second place is Amazon Prime Video, with 21.2%. Movistar Plus+ completes the podium, which has up to 17.7%, while Disney+ is in fourth position, with 6.8%. The rest of the platforms, such as DAZN or Atremedia Player, represent 5.1% as a whole, well below the options we have mentioned.
Shared accounts, the biggest victims
When the streaming services began to operate in our country, many users shared their accounts with the aim of sharing the expenses of each of the platforms to which they were subscribed. However, the latest limitations that most of these companies have placed seem to have had an effect, as demonstrated by the decrease by almost four points in the percentage of households that accessed this type of services through the account of a family member or from a friend. 19.7% of families did so during the second quarter of 2023, while only 15.5% He did it in the same period of 2024.
This decrease caused the growth in the percentage of contracts for this content with each of the different platforms that we have at our disposal, reaching 59.2%, which shows that we are increasingly accustomed to the pay-per-use subscription model. .
41.8% of households access these services as the subscription is included in the internet provider’s service package. Which demonstrates the growing importance for the consumer that our operator allows us include the different platforms in the pack that we have contracted. A direction that a growing number of operators have taken in recent months.
