Today we will review the data of a brand that has been penetrating our market with really optimistic results. SYM has come of age in Spain, with really interesting exponential growth. From the experience of Motos Bordoy, with more than 50 years as importers of various brands, today there have been 18 years of sustained growth in our country since the landing of the brand in 2004.
Throughout that time it has gone from selling 903 units in 2004 to 10,087 in 2021, with no less than 11.10% market share in the scooter segment. Undoubtedly a privileged position within the sector. The secret of this success? A job well done.
SYM, a brand belonging to the Taiwanese automotive leader Sanyang Motors, one of the 10 largest motorcycle manufacturers in the world, arrives in Spain and today is the 5th scooter brand in the Spanish market. SYM offers the widest range of scooters on the market, an interesting quality-price ratio, an excellent After-Sales Service, a network of Dealers that guarantee a capillary presence throughout the Spanish geography and a totally free 5-year Official Warranty on all its models. greater than 50cc.
Milestones 
Fiddle 50 and 125 Euro5
In these years there have been many more milestones, such as positioning the Symphony 125 as the best-selling motorcycle in Spain (January 2021) and sixth overall of the year; to grow in supply and displacement until offering a complete range of medium displacement, which already has the Cruisym Alpha 300, the Maxsym 400 and the Maxsym TL 500; or reach a 20% market share of mopeds for individuals.
SYM has also been successful in the professional segment, where it ranks as the second brand in the market and has become one of the main mobility providers for many public institutions. SYM wants to keep growing step by step.
The objectives for 2022 are to maintain its “double figures”: exceed 11% share and 10,000 units. To do this, after 2021 in which nine models were launched, the Maxsym TL 508 and Jet X 125 will arrive in 2022. At this time, the Brand does not foresee problems with the supply of raw materials or components, or with transport.
18 years of constant growth in Spain
Pres. SYM Symphony St LS 125 2021
SYM belongs to the Taiwanese group Sanyang Motors, created in 1954, which manufactures more than 500,000 vehicles a year and exports more than 50% of its production. With a strong R&D department with more than 300 engineers, Sanyang Motors provides strong technological strength.
Sanyang Motors has collaborated and continues to collaborate with major players in the automotive world, such as Honda or Hyundai. In fact, the first factory that Honda opened outside Japan was with Sanyang Motors in Taiwan, in 1961. Spain is the third European market for SYM, which has become one of the ten largest motorcycle manufacturers in the world.
Present in Spain since 2004, SYM has grown naturally, gaining customers and expanding its dealer network to become the fifth largest motorcycle brand. In 2015, 5,000 units per year were exceeded; in 2016, the range grew to 40 models; in 2017 the number of 100 dealers was reached and the fifth position among scooter manufacturers; in 2018 it was the brand that grew the most in the top 5 with +21%; In 2019, the mark of 10,000 units per year was broken and in 2020, a 10% market share in Spain was reached for the first time.
2021 was the best year in our country for SYM, which gained almost one point of market share (up to 11.10%), sold 8,490 motorcycles and 1,597 mopeds, and established itself as the fifth brand in the national scooter ranking, reducing the distance with those that precede it.
SYM’s formula for success
SYM’s long-term strategy has positioned it as the brand with the best quality-price-service ratio on the market. SYM offers the most varied range of scooters on the market. “We want the customer to be able to choose what suits him, not sell him the motorcycle that we want,” says Carlos López-Navarro, commercial director of SYM in Spain.
The range is made up of sports models (Maxsym TL 508), GT (Maxsym 400, Cruisym 300, Cruisym 125, Joymaz Z+), Urban (Symphony ST 125, Symphony S 125, Symphony S 50 and Symphony SR 125) Compact (Jet 14 125, Jet 14 50 and Jet X 125) Classic (Fiddle 125 and Fiddle 50) and Cargo (Symphony Cargo 125, Symphony Cargo 50 and Cruisym 300). This range has been almost completely renovated in 2021 and has modern and efficient mechanics adapted to the Euro5 emission regulations.
Thanks to this variety, and to the satisfaction of the users with the product and the service, our clients are moving up the motorcycle category without leaving the brand. SYM scooters stand out for their functionality and quality.
SYM has been a pioneer in offering, since 2015, a five-year guarantee for its models over 50 cc, the result of confidence in products that meet the highest reliability standards. The brand also offers free insurance on its models in most of its range, which in addition to economic value, provides support and coverage for younger drivers. Another key to SYM’s success has been to always be at the side of clients with an extensive network that covers the entire country. This network has more than a hundred dealers and more than a thousand official services.
It also highlights the quality of transparent, simple and economical maintenance services (between 10 and 15% cheaper than the competition). In 2020, in addition, SYM Spain has launched the renewal of the brand image throughout its network of Dealers. This new image is another tangible evidence of the evolution of SYM and of the Brand’s strong commitment to its Network of Official Dealers.
