Amazon is one of the large electronic stores that supplies practically everyone with its home deliveries, thanks to the availability of thousands of products divided into various categories that make it easy for you to find practically anything. Now, the giant marketplace has joined forces with generative Artificial Intelligence with Rufus, a new feature with which all its customers can interact to receive extra help with their purchases. How does it improve and how does it work?
The arrival of Artificial Intelligence is already being seen in many sectors, especially in the television market, smartphones, or even in Internet applications such as web browsers. But the truth is that there was still some loophole to make room for one of the large multinationals to make use of this technology in its different departments: Amazon.
Recently, we reported that the company is involved in the development of new intelligent additions for its streaming platform, Prime Video, which promote greater dynamism when viewing your favorite content, but it has also been announced that Your online store already has a virtual assistant capable of improving the shopping experience.
What is Rufus and what is it for?
A few weeks ago, Amazon gave a surprise with the launch of a new project that took advantage of the benefits of Artificial Intelligence to create a shopping assistant that would serve as support for all its customers. And the truth is that that moment has arrived and since yesterday all Spanish users can now try this revolutionary tool through the Amazon mobile app.
Rufus becomes our new assistant to resolve all the doubts we have about the purchase we are going to make, as well as obtain recommendations that adapt to our tastes and preferences. Its algorithm is based on a natural language that everyone can understand and that is similar to that used by any human being, capable of creating new ideas and learning over time concepts that we launch with questions and requests to improve its precision over time. time to answer. Therefore, whether you are an Amazon Prime subscriber or if you consider yourself a casual customer, you can try all the benefits that your new virtual companion offers.
How do you use Rufus?
If you are familiar with other intelligent programs with which you can chat to receive answers or solutions, such as ChatGPT, you will know how to handle Rufus like a charm. On the contrary, if you have never had the opportunity to get used to this type of technology, its use is very basic and you will only need a few guidelines to fully understand how it works.
To activate Rufus, simply access the Amazon app from your smartphone and you will now see a new icon at the bottom right of the screen that represents this AI. You just have to click on it and a new chat window will appear to start communicating. You can ask him several questions, for example, what books to buy to study art, what is the most recommended television or what do I need to cook healthy food, among other questions.
However, you should know that this communication system is in beta phase, in case on any occasion you notice that it does not work as it should or is unable to answer you. Without a doubt, it is a great advance by Amazon to encourage its customers to enter the world of new language models.
