YouTube continues to take steps in search of improving the usability of its platform, adapting not only to the demands of its users, but also to the trends that are emerging within the sector. The latest development from the company represents a notable change with respect to what we are used to: Offering its users the possibility of viewing vertical video in full screen.
Since its inception, YouTube has always opted for horizontal video as the only format that can be viewed in full screen. Over the last few years, the North American company has been adapting to the different trends that come from social networks, with vertical formats as protagonists, through formulas such as Shorts. But he had never reached the current point, despite the success that some of his previous proposals had been having.
According to the information that we can consult on its own blog, YouTube would be testing the full screen portrait format. In a first phase, this new arrangement of content would be reserved only for live broadcasts, with different changes that affect them. And, from there, it remains to be seen its expansion to the rest of the content that the platform offers us.
A more immersive experience
YouTube replicates, in essence, the same movement that other applications have previously carried out, such as Instagram. Through full screen display This type of content seeks to offer the user a much more immersive experience. Inviting viewers to increase the number of hours they spend on the platform, while encouraging interaction with their favorite content creators.
Throughout the duration of the experiment, content creators will have more customization options for their audience. At the same time, new methods related to financing are also added, with the possibility of making payments during the broadcast of events in a much more simplified way. In Google’s own publication it also states that it is expected that they will be carried out soon. new video improvements vertical, without specifying which ones we can expect. Therefore, it is advisable to pay attention to the new functionalities that will be incorporated in this regard in the coming weeks.
The vertical format gains popularity
This is not the first time that Google has improved the display of its vertical content. In fact, the addition of YouTube Shorts It already had the intention of competing with the rest of the platforms that were using this format and that continued to increase its popularity.
Before incorporating the recently announced change, users had to view any live broadcast through the classic format that gave greater prominence to the comments of the audience in question. From now on, after the update, the comments will be reserved at the bottom and the content in question will be the one that absorbs all the limelight.
At the moment, this function is limited and the company is testing how it will respond the audience to this change in experience. It is not the first time that YouTube, as well as the rest of the large social networks, carry out small tests seeking the approval of their users and, depending on their response, they end up reconsidering the idea. Time will tell.
