If you are subscribed to Apple TV and feel that there are not many people with whom you can share your excitement after the premiere of the last episode of one of its series, you are not the only one.
There is a comment about Apple’s streaming service that is repeated very often. Despite having one of the largest companies in the world behind it, it is possible that you hear much more about platforms like Netflix or Max before Apple TV+. This is strange, since the service has a fairly decent catalog of its own productions, both series and movies, and the price of the monthly subscription is not excessively expensive compared to the rest, costing about 9.99 euros per month, without advertisement.
Some network users are surprised that Apple TV shows are not in the spotlight, while everywhere you hear about the latest Netflix or Disney+ releases. It is true that, for example, there was some conversation on networks about the critically successful original series Severance, released in 2022 and starring Adam Scott. But beyond this and some other cases, Apple’s original productions seem to go somewhat unnoticed.
The user @MelechThomas He sums it up this way: “Apple TV has great shows that no one has heard of.” This sums up the crux of the matter that many subscribers to the platform agree with. “It’s very frustrating because I’m watching something and I’m like, how come no one sees this?” @KhristiLauren replies.
Khristi Lauren Adams
@KhristiLauren
@MelechThomas It’s very frustrated cause I be watching like “how is no one watching this?!”
May 27, 2024 • 08:02
2.1K
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“Sometimes I have to access this app (X), tweet and search the series’ hashtags to find people who have also seen what I have been watching,” says another. These comments are not coincidental. Regardless of the actual investment that Apple is making in marketing, many users agree that its own content does not generate the same interest as that of its rival platforms, or at least, it does not generate the same level of attention on social networks. .
A possible reason behind all this is that the majority of its users are probably Apple customers. If you have an iPhone or a MacBook, the presence of Apple TV is notable. Not only do you have the application installed from the factory, but the company also gives you 3 free months of this service with the purchase of one of its devices.
Added to this is that the Apple TV application for Android devices has a terrible score in the App Store, something relevant considering that the majority of people use this mobile operating system. Despite having been downloaded more than 10 million times, it only has 1.8 stars out of 5, and many comments mention problems with use. Having said all this, the problems could be two: lack of effort on Apple’s part to make its content accessible to the public without Apple products, or lack of investment in advertising for its releases.
A catalog with loyal fans
Although the popularity of Apple TV is not as great as that of other streaming giants, its content is highly valued among its subscribers. One could mention the miniseries about Benjamin Franklin, the series Dark Matter, Manhunt or The Big Cigar, as well as Trying, Sugar, Foundation or The Afterparty. Also the docuseries HOME has received great support, showing how some owners managed to create incredible homes with the well-being of their children in mind.
Some point out that the titles of their productions are “too generic”, while others believe that simply having several streaming services is too expensive, and when choosing one, Netflix, Max or Disney+ will have preference over the from Apple.
