Coca-Cola is one of the soft drink brands that makes the most creative advertisements. They stand out for how refreshing and dynamic they are, and they take advantage of the launch of each product to remind you that even if it has a different name or has other properties, the flavor is the same (or almost). But what no one expected is that it was the firm that would launch a futuristic flavor with advertising generated by artificial intelligence.
This new flavor, of which we will have limited units, has the peculiarity that the creatives have been generated by an AI. This can cause a lot of rejection among the creative community, one that has been very against all those who have considered themselves authors of a work in which they have only given the title and the creative part has been provided by a machine.
Stable Diffusion, a controversial AI behind the campaign
As we were telling you, the use of artificial intelligence still requires a lot of training and preparation to use it responsibly. And anyone can give him a task according to his interests, but not all his abilities are helpful to humans. This has been noticed in the design sector, where artists have expressed their strong opposition to the use of these programs.
And it may not have sat well that the new Coca-Cola Y3,000 has advertising generated by artificial intelligence. To make matters worse, the soft drink company says that it has used the Stable Diffusion model to create it. In its day it was one of the most persecuted AIs since it used the works of other artists as training so that other users could make their creations with a very similar result, which could give rise to many authorship problems.
Coca-Cola is confident about its new campaign with AI
On Coca-Cola’s side, everything indicates that there is nothing to fear from its creative team. It seems that this new campaign has been a test of what they hope to achieve success and, to do so, they have relied on one of the most modern technologies for this. In fact, there seems to be no evidence that other authors have been copied at the moment, so the company can be more than calm.
On the other hand, the company has not been left behind when it comes to giving its users a way to make this campaign more interactive thanks to a new QR code from which you can take photos in the style of this campaign. Of course, you will have to give your browser access to the camera so that you can take a photo and retouch it with one of the motifs you have available.
If you are wondering what the soft drink in question is, we have good news. And this new Coca-Cola Y3000 will be available for a certain time in some select markets. Among them are the United States, Canada, China, Europe and Africa, so it will be a matter of time to wait to see them on the shelves of the supermarkets in your city to try what the drink of the future tastes like.
